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Doorbell Cameras Stats

By Winnowl Research Group | Updated September 2026
Doorbell Cameras
  • Total Products Audited: 21
  • Brands Represented: 7
  • Lowest Price: $35.00
  • Baseline Price: $99.99
  • Highest Price: $490.00

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Market Baseline Comparison

Metric / Spec Entry Level Market Baseline High Performance
Price
$99.99
 $99.99
$139.99
(+40%)
MFR - Camera Resolution (MP)
2
 2
4
(+100%)
MFR - Storage Capacity (GB)
16
(-36%) 		25
28.50
(+14%)

Winnowl Index Stats

GHOST

0 Products

DEFICIENT

2 Products
Baseline Price $90 ($80 – $100)

Baseline Upgrades

Performance 23.79
MFR - Camera Resolution 1.25 MP
Brand Strength 63.29
Market Value Index (MVI) 36

MEDIOCRE

13 Products
Baseline Price $120 ($50 – $400)
Cost to Upgrade +$30

Baseline Upgrades

Performance 36.87 (+54.98%)
MFR - Camera Resolution 2 MP (+0.75 MP)
Brand Strength 61.92 (-2.16%)
Market Value Index (MVI) 47 (+30.56%)

AVERAGE

4 Products
Baseline Price $58 ($40 – $490)
Cost to Upgrade -$62

Baseline Upgrades

Performance 44.66 (+21.13%)
MFR - Camera Resolution 2 MP (+0 MP)
Brand Strength 61.08 (-1.36%)
Market Value Index (MVI) 100 (+112.77%)

STRONG

1 Products
Baseline Price $180
Cost to Upgrade +$122

Baseline Upgrades

Performance 85.67 (+91.83%)
MFR - Camera Resolution 4 MP (+2 MP)
Brand Strength 53.42 (-12.54%)
Market Value Index (MVI) 64.50 (-35.50%)

ELITE

1 Products
Baseline Price $100
Cost to Upgrade -$80

Baseline Upgrades

Performance 89.24 (+4.17%)
MFR - Camera Resolution 4 MP (+0 MP)
Brand Strength 60.40 (+13.07%)
Market Value Index (MVI) 100 (+55.04%)

Specification Benchmarks & Distributions

MFR - Camera Resolution Audit

2 MP
Weight 75.0%
Market Spread [Min – Max] 1 – 4 MP
Market Dispersion (CV) Moderate Variance (33.12%)
Class Average (μ) 2.14 MP
Standard Deviation (σ) ±0.71 MP

1 MP

1 Models (4.76%)
vs Baseline -50%

1.50 MP

2 Models (9.52%)
vs Baseline -25%

2 MP

15 Models (71.43%)
vs Baseline Baseline

3 MP

1 Models (4.76%)
vs Baseline +50%

4 MP

2 Models (9.52%)
vs Baseline +100%

MFR - Storage Capacity Audit

25 GB
Weight 25.0%
Market Spread [Min – Max] 16 – 128 GB
Market Dispersion (CV) High Variance (84.27%)
Class Average (μ) 28.38 GB
Standard Deviation (σ) ±23.92 GB

16 GB

9 Models (42.86%)
vs Baseline -36%

25 GB

4 Models (19.05%)
vs Baseline Baseline

32 GB

7 Models (33.33%)
vs Baseline +28%

128 GB

1 Models (4.76%)
vs Baseline +412%

Rankings

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Products Ranked: 52
Price Range: $65 - $770
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Products Ranked: 85
Price Range: $135 - $1980
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Products Ranked: 74
Price Range: $275 - $2000

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