Crafstman

Crafstman

2026 Brand Audit

Website: craftsman.com

Customer Service: +1 (888) 331-4569

Brand Strength: Strong

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Exceptional
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that Crafstman ranks in the top 4% for Brand Strength for all brands in our data set and ranks 145% stronger than the average.
  • Ranks in the top 10% for Trust for all brands in our data set and ranks 135% stronger than the average.
  • Ranks in the top 2% for Reliability for all brands in our data set and ranks 134% stronger than the average.
  • Ranks higher for Support than 80% of other brands in our data set and ranks 181% stronger than the average.

Winnowl Index : AVERAGE

Battery Powered Push Lawn Mowers

  • At a 74 average Winnowl Index, Crafstman outranks 74% of the other brands in this class.

Performance : Strong

Battery Powered Push Lawn Mowers

  • 70 Performance Score - outperforms 74% of the other brands in the class.
  • 23% higher Cutting Width (20 inches) than the class average (16.2 inches).
  • 20% higher Battery Capacity (5 Ah) than the class average (4.2 Ah).
  • At 180 mins, Crafstman averages 58% worse Charging Time than the class average (114 mins).

Value : Weak

Battery Powered Push Lawn Mowers

  • 27% less performance per dollar than other brands in the class.
  • The $359.99 price is 55% more expensive than the $232.67 average class price.
  • With a Value Score of 59, Crafstman lags behind 86% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 1 Crafstman model for performance and value.

Battery Powered Push Lawn Mowers

Performance: Strong (70)
Value: Weak (59)
Brand Strength: Strong (78)
Out of Stock
Winnowl Insight: Its Strong Performance that is 13% above the average, delivers 5 Ah Battery Capacity for performing at a baseline level, though the 180 mins Charging Time may mean you will likely find this mower out of commission for half the day once the battery hits zero.