Crafstman

Crafstman 2026 Brand Audit

Website: craftsman.com

Customer Service: +1 (888) 331-4569

Brand Strength: Strong (78)

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Exceptional
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that Crafstman ranks in the top 3% for Brand Strength for all brands in our data set and ranks 155% stronger than the average.
  • Ranks in the top 10% for Trust for all brands in our data set and ranks 143% stronger than the average.
  • Ranks in the top 2% for Reliability for all brands in our data set and ranks 143% stronger than the average.
  • Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.

Winnowl Index : AVERAGE

Battery Powered Push Lawn Mowers

  • At a 72 average Winnowl Index, Crafstman outranks 81% of the other brands in this class.

Battery Powered Self-Propelled Lawn Mowers

  • At a 70 average Winnowl Index, Crafstman outranks 65% of the other brands in this class.

Performance : Strong

Battery Powered Push Lawn Mowers

  • 59 Performance Score - outperforms 61% of the other brands in the class.
  • At 330 mins, Crafstman averages 182% worse Charging Time than the class average (117.2 mins).

Battery Powered Self-Propelled Lawn Mowers

  • 49% higher Battery Capacity (9 Ah) than the class average (6 Ah).
  • 52 Performance Score - underperforms 52% of the other competitors in the class.
  • At 20 V, Crafstman averages 65% worse Battery Voltage than the class average (57.1 V).

Value : Mediocre

Battery Powered Push Lawn Mowers

  • 17% less performance per dollar than other brands in the class.
  • The $329.50 price is 26% more expensive than the $262.51 average class price.
  • With a Value Score of 65, Crafstman lags behind 77% of the other brands in the class for value.

Battery Powered Self-Propelled Lawn Mowers

  • The $649.00 average price is slightly less expensive (1%) than the $656.62 average class price.
  • 6% less performance per dollar than other brands in the class.
  • With a Value Score of 71, Crafstman lags behind 80% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For Crafstman, our data team analyzed and rated the performance and value of 3 products across 2 classes.

Battery Powered Push Lawn Mowers

Performance: Strong (65)
Value: Mediocre (66)
Brand Strength: Strong (78)
Out of Stock
Winnowl Insight: Its Strong Performance that is 13% above the average, delivers 5 Ah Battery Capacity for performing at a baseline level, though the 180 mins Charging Time may mean you will likely find this mower out of commission for half the day once the battery hits zero.
Performance: Average (53)
Value: Mediocre (65)
Brand Strength: Strong (78)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $299.00 cost is 17% less efficient than the $262.51 class average.

Battery Powered Self-Propelled Lawn Mowers

Performance: Average (52)
Value: Fair (73)
Brand Strength: Strong (78)
Winnowl Insight: Low-pressure power system. Prone to motor stalls when propulsion and blade load peak simultaneously.