WYZE 2026 Brand Audit

Website: wyze.com

Customer Service: +1 (206) 339-9646

Brand Strength: Strong (60)

Ranked #14 of 184

Score / 100: 60
Global Avg: 30
vs Global Avg: +102.5%

Brand Strength Factor Breakdown

Trust

Ranked #20 of 184

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 81
Global Avg: 42
vs Global Avg: +92.5%

Reliability

Ranked #76 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 49
Global Avg: 30
vs Global Avg: +63.8%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

WYZE Class Audits

WYZE Wireless Home Security Cameras

Models 8

Market Share 8.2%

Winnowl Index

MEDIOCRE

59.72

+4.66% vs Avg

#19 of 46

Class Avg 57.06

Range 44.84 - 71.69

Market Value Index (MVI)

Exceptional

+30.77% vs Avg

#19 of 46

Class Avg 65

Range 31 - 100

Performance

Mediocre

34.69

-24.14% vs Avg

#38 of 46

Class Avg 45.73

Range 27.04 - 49.27

Price Positioning

Strong

$63.45

-53.25% vs Avg

#9 of 46

Class Avg $135.73

Range $35.13 - $113.96

Resolution Benchmark

Average

2.13 MP

-20.52% vs Avg

#21 of 46

Class Avg 2.68 MP

Range 2 MP - 2.50 MP

WYZE Floodlight Home Security Cameras

Models 5

Market Share 21.7%

Winnowl Index

AVERAGE

61.35

+2.75% vs Avg

#5 of 11

Class Avg 59.71

Range 52.79 - 80.30

Market Value Index (MVI)

Exceptional

100

+41.18% vs Avg

#3 of 11

Class Avg 85

Range 42 - 100

Performance

Average

40.26

-10.85% vs Avg

#6 of 11

Class Avg 45.16

Range 30.98 - 70.58

Price Positioning

Average

$78.38

-42.24% vs Avg

#4 of 11

Class Avg $135.71

Range $35.98 - $149.98

Resolution Benchmark

Average

2.20 MP

-16.98% vs Avg

#5 of 11

Class Avg 2.65 MP

Range 2 MP - 2.50 MP

WYZE Outdoor Wired Home Security Cameras

Models 4

Market Share 9.8%

Winnowl Index

MEDIOCRE

49.15

-24.90% vs Avg

#10 of 12

Class Avg 65.45

Range 38.03 - 63.59

Market Value Index (MVI)

Fair

-27.78% vs Avg

#8 of 12

Class Avg 63

Range 24 - 79

Performance

Mediocre

24.10

-51.23% vs Avg

#10 of 12

Class Avg 49.42

Range 16.08 - 31.46

Price Positioning

Average

$51.98

-56.61% vs Avg

#4 of 12

Class Avg $119.80

Range $35.96 - $66.98

Resolution Benchmark

Mediocre

2 MP

-57.98% vs Avg

#10 of 12

Class Avg 4.76 MP

Range 2 MP - 2 MP

WYZE Indoor Home Security Cameras

Models 2

Market Share 3.7%

Winnowl Index

MEDIOCRE

56.30

-4.79% vs Avg

#17 of 24

Class Avg 59.13

Range 48.38 - 64.21

Market Value Index (MVI)

Mediocre

-38.24% vs Avg

#20 of 24

Class Avg 51

Range 21 - 42

Performance

Average

47.67

-1.59% vs Avg

#18 of 24

Class Avg 48.44

Range 40.22 - 55.12

Price Positioning

Average

$71.28

+20.16% vs Avg

#20 of 24

Class Avg $59.32

Range $57.96 - $84.59

Resolution Benchmark

Average

2 MP

-20% vs Avg

#7 of 24

Class Avg 2.50 MP

Range 2 MP - 2 MP

WYZE Doorbell Cameras

Models 1

Market Share 4.8%

Winnowl Index

AVERAGE

69.67

+11.67% vs Avg

#3 of 7

Class Avg 62.39

Range 69.67 - 69.67

Market Value Index (MVI)

Exceptional

100

+122.81% vs Avg

#1 of 7

Class Avg 57

Range 100 - 100

Performance

Average

45.53

+0.31% vs Avg

#3 of 7

Class Avg 45.39

Range 45.53 - 45.53

Price Positioning

Strong

$45.99

-68.20% vs Avg

#1 of 7

Class Avg $144.63

Range $45.99 - $45.99

Resolution Benchmark

Average

2 MP

-6.54% vs Avg

#3 of 7

Class Avg 2.14 MP

Range 2 MP - 2 MP