WYZE

WYZE

2026 Brand Audit

Website: wyze.com

Customer Service: +1 (206) 339-9646

Brand Strength: Strong

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that WYZE ranks in the top 7% for Brand Strength for all brands in our data set and ranks 120% stronger than the average.
  • Ranks higher for Trust than 88% of other brands in our data set and ranks 131% stronger than the average.
  • Ranks higher for Reliability than 80% of other brands in our data set and ranks 71% stronger than the average.
  • Ranks higher for Support than 80% of other brands in our data set and ranks 181% stronger than the average.

Winnowl Index : MEDIOCRE

Doorbell Cameras

  • At a 71 average Winnowl Index, WYZE outranks 57% of the other brands in this class.

Wireless Home Security Cameras

  • At a 62 average Winnowl Index, WYZE outranks 67% of the other brands in this class.

Indoor Home Security Cameras

  • With a 61 Winnowl Index, WYZE ranks lower than 57% of competitors in this class.

Floodlight Home Security Cameras

  • At a 58 average Winnowl Index, WYZE outranks 64% of the other brands in this class.

Outdoor Wired Home Security Cameras

  • With a 57 Winnowl Index, WYZE ranks lower than 73% of competitors in this class.

Performance : Mediocre

Doorbell Cameras

  • 44 Performance Score - underperforms 33% of the other competitors in the class.

Wireless Home Security Cameras

  • 28 Performance Score - underperforms 82% of the other competitors in the class.

Indoor Home Security Cameras

  • 47 Performance Score - underperforms 70% of the other competitors in the class.

Floodlight Home Security Cameras

  • 27 Performance Score - underperforms 50% of the other competitors in the class.

Outdoor Wired Home Security Cameras

  • 24 Performance Score - underperforms 82% of the other competitors in the class.

Value : Exceptional

Doorbell Cameras

  • 199% more performance per dollar than other brands in the class.
  • The $45.99 average price is 68% less expensive than the $144.63 average class price.
  • 100 Value Score - outranks 86% of the other brands in the class.

Wireless Home Security Cameras

  • 117% more performance per dollar than other brands in the class.
  • The $63.45 average price is 53% less expensive than the $135.73 average class price.
  • 100 Value Score - outranks 65% of the other brands in the class.

Indoor Home Security Cameras

  • 3% less performance per dollar than other brands in the class.
  • The $71.28 price is 20% more expensive than the $59.32 average class price.
  • With a Value Score of 73, WYZE lags behind 87% of the other brands in the class for value.

Floodlight Home Security Cameras

  • 178% more performance per dollar than other brands in the class.
  • The $78.38 average price is 42% less expensive than the $135.71 average class price.
  • 100 Value Score - outranks 73% of the other brands in the class.

Outdoor Wired Home Security Cameras

  • 74% more performance per dollar than other brands in the class.
  • The $51.98 average price is 57% less expensive than the $119.80 average class price.
  • With a Value Score of 100, WYZE lags behind 55% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For WYZE, our data team analyzed and rated the performance and value of 20 products across 5 classes.

Doorbell Cameras

Performance: Average (44)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Exceptional Value is driven by a price of $45.99, which outpaces the $143.36 average by delivering 199% more performance for every dollar spent.

Floodlight Home Security Cameras

Performance: Average (52)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Average Performance is a combination of data points; while with the Night Vision Range of 100 ft you should feel confident monitoring expansive boundaries or long private drives even in the dead of night, with the 2.50 MP Resolution you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (20)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: At 36% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (20)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 36% below the average with specs like a 2 MP Resolution that may mean you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (20)
Value: Strong (85)
Brand Strength: Strong (70)
Winnowl Insight: At 36% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (23)
Value: Mediocre (66)
Brand Strength: Strong (70)
Winnowl Insight: Honestly, compared to other options out there, this product's performance is 26% below the average and earns a Mediocre Performance rating. While the Storage Capacity indicates you should have enough local "insurance" to hold roughly a week of motion events without needing to pay for monthly storage fees, the big catch is that the 25 ft Night Vision Range means that you will likely only see activity in the immediate "pool" of light, with everything else remaining hidden in the shadows is something you'll just have to deal with.

Indoor Home Security Cameras

Performance: Average (54)
Value: Exceptional (93)
Brand Strength: Strong (70)
Winnowl Insight: The Average Performance is a combination of data points; while with the Storage Capacity of 256 GB you should be able to treat this camera like a professional NVR, keeping a massive archive of history stored directly on the device, with the 2 MP Resolution you should find the clarity sufficient for standard indoor monitoring, providing a crisp 1080p image that handles most lighting well.
Performance: Average (39)
Value: Weak (54)
Brand Strength: Strong (70)
Winnowl Insight: Compared to others in its class, this product's performance is 14% below the average and earns an Average Performance rating. The Night Vision Range indicates you should be able to see clearly from one side of a standard living room to the other in total darkness, but you may find that the 32 GB Storage Capacity means that you should have enough local "insurance" to hold a week of significant events without needing to pay for a monthly cloud service.

Outdoor Wired Home Security Cameras

Performance: Average (31)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Average Performance is a combination of data points; while with the Night Vision Range of 90 ft you should effectively illuminate deep dark corners of your property that would leave standard cameras completely blind, with the 2 MP Resolution you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance: Average (31)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: Because of the Average Performance, there are mixed results where the 90 ft Night Vision Range points toward you should effectively illuminate deep dark corners of your property that would leave standard cameras completely blind, while the Resolution of 2 MP leads to you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance: Mediocre (16)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 64% below the average with specs like a 30 ft Night Vision Range that may mean you will likely only be able to monitor your immediate doorstep, as anything near the sidewalk or street will disappear into total darkness.
Performance: Mediocre (16)
Value: Mediocre (66)
Brand Strength: Strong (70)
Winnowl Insight: In its class, this product's performance is 64% below the average and earns a Mediocre Performance rating. It’s a bit of a mixed bag: the Storage Capacity indicates you should effectively be able to record continuous high-definition video for over a week without needing an external NVR or hard drive, but you may find that the 25 ft Night Vision Range means that you will likely only be able to monitor your immediate doorstep, as anything near the sidewalk or street will disappear into total darkness—so just make sure that's a trade-off you're okay with.

Wireless Home Security Cameras

Performance: Average (40)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: For a price of $46.17, the math shows 261% more Performance per dollar than the $140.16 average, solidifying the Exceptional Value of the investment.
Performance: Average (34)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Exceptional Value is driven by a price of $41.23, which outpaces the $140.16 average by delivering 246% more performance for every dollar spent.
Performance: Average (31)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Exceptional Value is driven by a price of $69.98, which outpaces the $140.16 average by delivering 85% more performance for every dollar spent.
Performance: Mediocre (26)
Value: Exceptional (93)
Brand Strength: Strong (70)
Winnowl Insight: The WYZE WYZE Wireless Outdoor/Indoor Battery Security Camera maintains a Mediocre Performance rating, primarily because its output sits 26% below the class average. This is evidenced by the 25 ft Night Vision Range, a technical bottleneck that may mean you should be able to see clearly across a standard suburban driveway or front lawn in total darkness.
Performance: Mediocre (23)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: At 36% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance: Mediocre (23)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The WyzeCam WyzeCam Cam V3 Cam Plus Wireless Security Camera maintains a Mediocre Performance rating, primarily because its output sits 36% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance: Mediocre (23)
Value: Strong (86)
Brand Strength: Strong (70)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 34% below the average with specs like a 25 ft Night Vision Range that may mean you should be able to see clearly across a standard suburban driveway or front lawn in total darkness.
Performance: Mediocre (23)
Value: Mediocre (65)
Brand Strength: Strong (70)
Winnowl Insight: At $113.96, you are capturing 17% less Performance per dollar than the $140.16 average, confirming its Mediocre Value status.