Toro

Toro 2026 Brand Audit

Website: www.toro.com

Customer Service: None

Brand Strength: Strong (60)

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Average
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks in the top 5% for Trust for all brands in our data set and ranks 169% stronger than the average.
  • Ranks higher for Reliability than 61% of other brands in our data set and ranks 45% stronger than the average.
  • Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
  • Our brand audit shows that Toro ranks higher for Brand Strength than 84% of other brands in our data set and ranks 97% stronger than the average.
  • Toro does not currently have listed a Customer Service Number.

Winnowl Index : AVERAGE

Battery Powered Self-Propelled Lawn Mowers

  • At a 72 average Winnowl Index, Toro outranks 81% of the other brands in this class.

Battery Powered Push Lawn Mowers

  • At a 67 average Winnowl Index, Toro outranks 53% of the other brands in this class.

Performance : Average

Battery Powered Self-Propelled Lawn Mowers

  • With an average of 9 settings, Toro averages 28% higher Cutting Height Adjustment than the class average (7 settings).
  • 51 Performance Score - underperforms 76% of the other competitors in the class.

Battery Powered Push Lawn Mowers

  • 61 Performance Score - outperforms 69% of the other brands in the class.
  • With an average of 60 V, Toro averages 54% higher Battery Voltage than the class average (39.1 V).
  • 27% higher Cutting Width (21 inches) than the class average (16.6 inches).
  • At 205 mins, Toro averages 75% worse Charging Time than the class average (117.2 mins).

Value : Strong

Battery Powered Self-Propelled Lawn Mowers

  • 38% more performance per dollar than other brands in the class.
  • The $456.96 average price is 30% less expensive than the $656.62 average class price.
  • 98 Value Score - outranks 81% of the other brands in the class.

Battery Powered Push Lawn Mowers

  • 29% less performance per dollar than other brands in the class.
  • The $399.00 price is 52% more expensive than the $262.51 average class price.
  • With a Value Score of 58, Toro lags behind 91% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For Toro, our data team analyzed and rated the performance and value of 5 products across 2 classes.

Battery Powered Push Lawn Mowers

Performance: Strong (61)
Value: Weak (58)
Brand Strength: Strong (60)
Winnowl Insight: The Weak Value rating is driven by a $399.00 cost that results in 29% lower hardware efficiency than the $262.51 class mean.

Battery Powered Self-Propelled Lawn Mowers

Performance: Average (52)
Value: Exceptional (100)
Brand Strength: Strong (60)
Winnowl Insight: The Exceptional Value is driven by a price of $363.30, which outpaces the $658.14 average by delivering 72% more performance for every dollar spent.
Performance: Average (48)
Value: Exceptional (100)
Brand Strength: Strong (60)
Winnowl Insight: The Exceptional Value is driven by a price of $379.74, which outpaces the $658.14 average by delivering 54% more performance for every dollar spent.
Performance: Average (52)
Value: Mediocre (71)
Brand Strength: Strong (60)
Out of Stock
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $679.00 cost is 7% less efficient than the $658.14 class average.