Swann 2026 Brand Audit

Website: swann.com

Customer Service: +1 (562) 579-3297

Brand Strength: Strong (60)

Ranked #13 of 184

Score / 100: 60
Global Avg: 30
vs Global Avg: +103.0%

Brand Strength Factor Breakdown

Trust

Ranked #19 of 184

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 81
Global Avg: 42
vs Global Avg: +92.8%

Reliability

Ranked #62 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 50
Global Avg: 30
vs Global Avg: +65.1%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

Swann Class Audits

Swann Outdoor Wired Home Security Camera Systems - NVR

Models 21

Market Share 23.9%

Winnowl Index

AVERAGE

62.44

+0.18% vs Avg

#5 of 13

Class Avg 62.33

Range 46.11 - 78.63

Market Value Index (MVI)

Fair

-10.91% vs Avg

#11 of 13

Class Avg 55

Range 25 - 100

Performance

Average

50.97

+2.85% vs Avg

#5 of 13

Class Avg 49.56

Range 33.59 - 83.46

Price Positioning

Average

$983.32

+13.68% vs Avg

#10 of 13

Class Avg $864.97

Range $319.99 - $1,762.14

Resolution Benchmark

Average

8.76 MP

-0.45% vs Avg

#6 of 13

Class Avg 8.80 MP

Range 8 MP - 12 MP

Swann Outdoor Wired Home Security Cameras

Models 12

Market Share 29.3%

Winnowl Index

STRONG

79.39

+21.30% vs Avg

#2 of 12

Class Avg 65.45

Range 56.53 - 92.70

Market Value Index (MVI)

Strong

+3.17% vs Avg

#5 of 12

Class Avg 63

Range 36 - 100

Performance

Strong

64.67

+30.86% vs Avg

#4 of 12

Class Avg 49.42

Range 35.13 - 78.44

Price Positioning

Average

$102.57

-14.38% vs Avg

#8 of 12

Class Avg $119.80

Range $36 - $199.95

Resolution Benchmark

Average

6.50 MP

+36.55% vs Avg

#3 of 12

Class Avg 4.76 MP

Range 2 MP - 12 MP

Swann Outdoor Wired Home Security Camera Systems - DVR

Models 9

Market Share 17.3%

Winnowl Index

MEDIOCRE

57.54

-3.23% vs Avg

#6 of 16

Class Avg 59.46

Range 36.19 - 81.40

Market Value Index (MVI)

Weak

-49.53% vs Avg

#15 of 16

Class Avg 54

Range 15 - 54

Performance

Average

50.82

+5.15% vs Avg

#5 of 16

Class Avg 48.33

Range 21.41 - 85.88

Price Positioning

Mediocre

$452.45

+71.48% vs Avg

#16 of 16

Class Avg $263.85

Range $299.99 - $769.99

Resolution Benchmark

Average

4.67 MP

+11.46% vs Avg

#10 of 16

Class Avg 4.19 MP

Range 2 MP - 8 MP

Swann Wireless Home Security Cameras

Models 7

Market Share 7.2%

Winnowl Index

AVERAGE

67.32

+17.98% vs Avg

#12 of 46

Class Avg 57.06

Range 58.48 - 86.91

Market Value Index (MVI)

Fair

-13.08% vs Avg

#25 of 46

Class Avg 65

Range 28 - 100

Performance

Average

53.76

+17.56% vs Avg

#19 of 46

Class Avg 45.73

Range 42.13 - 76.67

Price Positioning

Average

$146.59

+8% vs Avg

#34 of 46

Class Avg $135.73

Range $79.95 - $358.79

Resolution Benchmark

Strong

4 MP

+49.25% vs Avg

#5 of 46

Class Avg 2.68 MP

Range 2 MP - 8 MP

Swann Wireless Home Security Camera Systems - NVR

Models 4

Market Share 8.9%

Winnowl Index

MEDIOCRE

42.85

-27.96% vs Avg

#18 of 22

Class Avg 59.48

Range 29.15 - 56.70

Market Value Index (MVI)

Weak

-63.37% vs Avg

#22 of 22

Class Avg 51

Range 10 - 31

Performance

Mediocre

29.55

-39.24% vs Avg

#19 of 22

Class Avg 48.63

Range 12.21 - 45.57

Price Positioning

Mediocre

$448.15

+44.75% vs Avg

#22 of 22

Class Avg $309.60

Range $350.25 - $617.38

Resolution Benchmark

Mediocre

3 MP

-28.91% vs Avg

#16 of 22

Class Avg 4.22 MP

Range 2 MP - 4 MP

Swann Floodlight Home Security Cameras

Models 3

Market Share 13.0%

Winnowl Index

STRONG

77.33

+29.51% vs Avg

#2 of 11

Class Avg 59.71

Range 71.55 - 88.88

Market Value Index (MVI)

Exceptional

100

+21.18% vs Avg

#5 of 11

Class Avg 85

Range 88 - 100

Performance

Strong

65.20

+44.38% vs Avg

#3 of 11

Class Avg 45.16

Range 53.98 - 87.64

Price Positioning

Average

$108.15

-20.31% vs Avg

#5 of 11

Class Avg $135.71

Range $79.99 - $164.46

Resolution Benchmark

Strong

4 MP

+50.94% vs Avg

#2 of 11

Class Avg 2.65 MP

Range 2 MP - 8 MP

Swann Indoor Home Security Cameras

Models 3

Market Share 5.6%

Winnowl Index

MEDIOCRE

58.60

-0.90% vs Avg

#15 of 24

Class Avg 59.13

Range 51.08 - 63.24

Market Value Index (MVI)

Mediocre

-30.39% vs Avg

#17 of 24

Class Avg 51

Range 15 - 49

Performance

Average

49.48

+2.15% vs Avg

#17 of 24

Class Avg 48.44

Range 49.48 - 49.48

Price Positioning

Average

$81.09

+36.70% vs Avg

#22 of 24

Class Avg $59.32

Range $44.99 - $148.28

Resolution Benchmark

Average

2 MP

-20% vs Avg

#7 of 24

Class Avg 2.50 MP

Range 2 MP - 2 MP

Swann Wireless Home Security Camera Systems – Cloud Storage

Models 3

Market Share 13.6%

Winnowl Index

MEDIOCRE

52.68

-14.34% vs Avg

#6 of 7

Class Avg 61.50

Range 44.26 - 57.70

Market Value Index (MVI)

Mediocre

-12.75% vs Avg

#6 of 7

Class Avg 51

Range 22 - 59

Performance

Mediocre

32.75

-34.43% vs Avg

#6 of 7

Class Avg 49.95

Range 32.75 - 32.75

Price Positioning

Average

$193.32

-26.90% vs Avg

#3 of 7

Class Avg $264.47

Range $119.99 - $329.99

Number of Channels Benchmark

Mediocre

2 channels

-30.07% vs Avg

#6 of 7

Class Avg 2.86 channels

Range 2 channels - 2 channels

Swann Doorbell Cameras

Models 1

Market Share 4.8%

Winnowl Index

ELITE

93.77

+50.30% vs Avg

#1 of 7

Class Avg 62.39

Range 93.77 - 93.77

Market Value Index (MVI)

Exceptional

100

+99.12% vs Avg

#2 of 7

Class Avg 57

Range 100 - 100

Performance

Exceptional

88.57

+95.13% vs Avg

#1 of 7

Class Avg 45.39

Range 88.57 - 88.57

Price Positioning

Average

$99.99

-30.86% vs Avg

#3 of 7

Class Avg $144.63

Range $99.99 - $99.99

Resolution Benchmark

Exceptional

4 MP

+86.92% vs Avg

#1 of 7

Class Avg 2.14 MP

Range 4 MP - 4 MP