Brand Strength: Strong
Trust
Strong
Reliability
Strong
Customer Service
Exceptional
- Our research shows that Ring ranks in the top 2% for Brand Strength for all brands in our data set and ranks 154% stronger than the average.
- Ranks in the top 3% for Trust for all brands in our data set and ranks 198% stronger than the average.
- Ranks in the top 7% for Reliability for all brands in our data set and ranks 88% stronger than the average.
- Ranks higher for Support than 80% of other brands in our data set and ranks 181% stronger than the average.
Winnowl Index : MEDIOCRE
Wireless Home Security Cameras
- At a 61 average Winnowl Index, Ring outranks 61% of the other brands in this class.
Doorbell Cameras
- With a 61 Winnowl Index, Ring ranks lower than 100% of competitors in this class.
Indoor Home Security Cameras
- With a 56 Winnowl Index, Ring ranks lower than 83% of competitors in this class.
Floodlight Home Security Cameras
- With a 54 Winnowl Index, Ring ranks lower than 60% of competitors in this class.
Performance : Mediocre
Wireless Home Security Cameras
- 24 Performance Score - underperforms 96% of the other competitors in the class.
Doorbell Cameras
- 37 Performance Score - underperforms 100% of the other competitors in the class.
Indoor Home Security Cameras
- 27 Performance Score - underperforms 91% of the other competitors in the class.
- At 15 ft, Ring averages 46% worse Night Vision Range than the class average (28 ft).
- 69% worse Storage Capacity (32 GB) than the class average (102.5).
Floodlight Home Security Cameras
- 24 Performance Score - underperforms 70% of the other competitors in the class.
Value : Strong
Wireless Home Security Cameras
- 31% more performance per dollar than other brands in the class.
- The $76.66 average price is 44% less expensive than the $135.73 average class price.
- With a Value Score of 94, Ring lags behind 60% of the other brands in the class for value.
Doorbell Cameras
- 25% more performance per dollar than other brands in the class.
- The $166.32 price is 15% more expensive than the $144.63 average class price.
- With a Value Score of 90, Ring lags behind 67% of the other brands in the class for value.
Indoor Home Security Cameras
- 22% more performance per dollar than other brands in the class.
- The $32.49 average price is 45% less expensive than the $59.32 average class price.
- With a Value Score of 88, Ring lags behind 61% of the other brands in the class for value.
Floodlight Home Security Cameras
- 5% more performance per dollar than other brands in the class.
- The $129.99 average price is slightly less expensive (4%) than the $135.71 average class price.
- With a Value Score of 78, Ring lags behind 60% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Ring, our data team analyzed and rated the performance and value of 10 products across 4 classes.
Doorbell Cameras
Performance:
Average (33)
Value:
Exceptional (100)
Brand Strength:
Strong (80)
Winnowl Insight: For a price of $49.99, the math shows 108% more Performance per dollar than the $143.36 average, solidifying the Exceptional Value of the investment.
Performance:
Average (33)
Value:
Exceptional (93)
Brand Strength:
Strong (80)
Winnowl Insight: The Exceptional Value is driven by a price of $79.99, which outpaces the $143.36 average by delivering 30% more performance for every dollar spent.
Performance:
Average (44)
Value:
Weak (37)
Brand Strength:
Strong (80)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $368.97 investment is 63% less than the $143.36 baseline.
Floodlight Home Security Cameras
Performance:
Mediocre (24)
Value:
Exceptional (93)
Brand Strength:
Strong (80)
Winnowl Insight: At 24% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance:
Mediocre (24)
Value:
Mediocre (64)
Brand Strength:
Strong (80)
Winnowl Insight: In its class, this product's performance is 24% below the average and earns a Mediocre Performance rating. It’s a bit of a mixed bag: the Night Vision Range indicates you should be able to clearly monitor a standard two-car driveway or a medium-sized backyard in total darkness, but you may find that the 2 MP Resolution means that you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch—so just make sure that's a trade-off you're okay with.
Indoor Home Security Cameras
Performance:
Mediocre (27)
Value:
Exceptional (100)
Brand Strength:
Strong (80)
Winnowl Insight: The Ring Indoor Cam 1080p HD maintains a Mediocre Performance rating, primarily because its output sits 41% below the class average. This is evidenced by the 15 ft Night Vision Range, a technical bottleneck that may mean you will likely see anyone in the immediate foreground clearly, but the rest of the room will likely fade into a black "void".
Performance:
Mediocre (27)
Value:
Mediocre (71)
Brand Strength:
Strong (80)
Winnowl Insight: Compared to others in its class, this product's performance is 41% below the average and earns a Mediocre Performance rating. The Resolution indicates you should find the clarity sufficient for standard indoor monitoring, providing a crisp 1080p image that handles most lighting well, but you may find that the 15 ft Night Vision Range means that you will likely see anyone in the immediate foreground clearly, but the rest of the room will likely fade into a black "void".
Wireless Home Security Cameras
Performance:
Mediocre (24)
Value:
Exceptional (100)
Brand Strength:
Strong (80)
Winnowl Insight: The Ring B0D241GHP5 Outdoor Cam Plus Wireless Security Camera maintains a Mediocre Performance rating, primarily because its output sits 33% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance:
Mediocre (24)
Value:
Strong (88)
Brand Strength:
Strong (80)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 33% below the average with specs like a 2 MP Resolution that may mean you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance:
Mediocre (24)
Value:
Strong (80)
Brand Strength:
Strong (80)
Winnowl Insight: At 33% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.