Ring 2026 Brand Audit

Website: ring.com

Customer Service: +1 (800) 656-1918

Brand Strength: Strong (65)

Ranked #5 of 184

Score / 100: 65
Global Avg: 30
vs Global Avg: +117.3%

Brand Strength Factor Breakdown

Trust

Ranked #4 of 184

Exceptional

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 91
Global Avg: 42
vs Global Avg: +115.0%

Reliability

Ranked #14 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 53
Global Avg: 30
vs Global Avg: +76.4%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

Ring Class Audits

Ring Wireless Home Security Cameras

Models 3

Market Share 3.1%

Winnowl Index

MEDIOCRE

55.40

-2.91% vs Avg

#25 of 46

Class Avg 57.06

Range 52.23 - 59.84

Market Value Index (MVI)

Fair

-21.54% vs Avg

#28 of 46

Class Avg 65

Range 43 - 64

Performance

Mediocre

29.16

-36.23% vs Avg

#44 of 46

Class Avg 45.73

Range 29.16 - 29.16

Price Positioning

Average

$76.66

-43.52% vs Avg

#15 of 46

Class Avg $135.73

Range $59.99 - $89.99

Resolution Benchmark

Average

2 MP

-25.37% vs Avg

#22 of 46

Class Avg 2.68 MP

Range 2 MP - 2 MP

Ring Doorbell Cameras

Models 3

Market Share 14.3%

Winnowl Index

MEDIOCRE

52.45

-15.93% vs Avg

#7 of 7

Class Avg 62.39

Range 48.45 - 56.91

Market Value Index (MVI)

Mediocre

-31.58% vs Avg

#7 of 7

Class Avg 57

Range 16 - 63

Performance

Mediocre

31.44

-30.73% vs Avg

#7 of 7

Class Avg 45.39

Range 24.39 - 45.53

Price Positioning

Average

$166.32

+15% vs Avg

#6 of 7

Class Avg $144.63

Range $49.99 - $368.97

Resolution Benchmark

Average

1.67 MP

-21.96% vs Avg

#7 of 7

Class Avg 2.14 MP

Range 1.50 MP - 2 MP

Ring Floodlight Home Security Cameras

Models 2

Market Share 8.7%

Winnowl Index

MEDIOCRE

55.90

-6.38% vs Avg

#8 of 11

Class Avg 59.71

Range 51.97 - 59.83

Market Value Index (MVI)

Fair

-44.12% vs Avg

#7 of 11

Class Avg 85

Range 37 - 58

Performance

Mediocre

35.53

-21.32% vs Avg

#8 of 11

Class Avg 45.16

Range 35.53 - 35.53

Price Positioning

Average

$129.99

-4.21% vs Avg

#6 of 11

Class Avg $135.71

Range $99.99 - $159.99

Resolution Benchmark

Average

2 MP

-24.53% vs Avg

#6 of 11

Class Avg 2.65 MP

Range 2 MP - 2 MP

Ring Indoor Home Security Cameras

Models 2

Market Share 3.7%

Winnowl Index

MEDIOCRE

43.92

-25.72% vs Avg

#21 of 24

Class Avg 59.13

Range 41.33 - 46.51

Market Value Index (MVI)

Mediocre

-39.22% vs Avg

#21 of 24

Class Avg 51

Range 24 - 39

Performance

Mediocre

21.76

-55.08% vs Avg

#22 of 24

Class Avg 48.44

Range 21.76 - 21.76

Price Positioning

Average

$32.49

-45.23% vs Avg

#6 of 24

Class Avg $59.32

Range $24.99 - $39.99

Resolution Benchmark

Average

2 MP

-20% vs Avg

#7 of 24

Class Avg 2.50 MP

Range 2 MP - 2 MP