Kobalt Logo

Kobalt 2026 Brand Audit

Website:

Customer Service: +1 (800) 534-0100

Brand Strength: Strong (71)

Ranked #1 of 184
Score / 100
71
Global Avg
30
vs Global Avg
+138.3%

Brand Strength Factor Breakdown

Trust

Ranked #2 of 184
Exceptional
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
93
Global Avg
42
vs Global Avg
+120.7%

Reliability

Ranked #1 of 184
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
70
Global Avg
30
vs Global Avg
+130.5%

Customer Service

Ranked #1 of 184
Average
Customer Support Phone
Customer Support Chat
Score / 100
50
Global Avg
17
vs Global Avg
+196.7%

Kobalt Class Audits

Kobalt Battery Powered Self-Propelled Lawn Mowers

Models 1
Market Share 1.3%

Winnowl Index

ELITE
94.06
+45.09% vs Avg
#1 of 26
Class Avg 64.83
Range 94.06 - 94.06

Market Value Index (MVI)

Exceptional
78
+51.96% vs Avg
#1 of 26
Class Avg 51
Range 78 - 78

Performance

Strong
71.43
+47.67% vs Avg
#1 of 26
Class Avg 48.37
Range 71.43 - 71.43

Price Positioning

Average
$599
-10.92% vs Avg
#12 of 26
Class Avg $672.41
Range $599 - $599

Usable Energy Capacity Benchmark

Strong
576 Wh
+44.95% vs Avg
#2 of 26
Class Avg 397.37 Wh
Range 576 Wh - 576 Wh

Kobalt Battery Powered Push Lawn Mowers

Models 1
Market Share 1.1%

Winnowl Index

AVERAGE
73.67
+26.02% vs Avg
#3 of 36
Class Avg 58.46
Range 73.67 - 73.67

Market Value Index (MVI)

Mediocre
38
-13.79% vs Avg
#21 of 36
Class Avg 44
Range 38 - 38

Performance

Average
58.51
+18.20% vs Avg
#8 of 36
Class Avg 49.50
Range 58.51 - 58.51

Price Positioning

Average
$329
+25.33% vs Avg
#27 of 36
Class Avg $262.51
Range $329 - $329

Usable Energy Capacity Benchmark

Average
192 Wh
-2.19% vs Avg
#16 of 36
Class Avg 196.30 Wh
Range 192 Wh - 192 Wh