Eufy 2026 Brand Audit

Website: eufy.com

Customer Service: +1 (800) 988-7973

Brand Strength: Strong (62)

Ranked #9 of 184

Score / 100: 62
Global Avg: 30
vs Global Avg: +108.1%

Brand Strength Factor Breakdown

Trust

Ranked #13 of 184

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 83
Global Avg: 42
vs Global Avg: +97.9%

Reliability

Ranked #19 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 52
Global Avg: 30
vs Global Avg: +73.1%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

Eufy Class Audits

Eufy Wireless Home Security Cameras

Models 17

Market Share 17.5%

Winnowl Index

MEDIOCRE

52.90

-7.29% vs Avg

#29 of 46

Class Avg 57.06

Range 40.56 - 66.46

Market Value Index (MVI)

Mediocre

-47.69% vs Avg

#40 of 46

Class Avg 65

Range 10 - 68

Performance

Mediocre

38.02

-16.86% vs Avg

#36 of 46

Class Avg 45.73

Range 19.03 - 58.30

Price Positioning

Average

$178.28

+31.35% vs Avg

#39 of 46

Class Avg $135.73

Range $59.99 - $399.99

Resolution Benchmark

Average

2.53 MP

-5.60% vs Avg

#18 of 46

Class Avg 2.68 MP

Range 2 MP - 4 MP

Eufy Indoor Home Security Cameras

Models 14

Market Share 25.9%

Winnowl Index

AVERAGE

63.64

+7.63% vs Avg

#10 of 24

Class Avg 59.13

Range 35.36 - 85.54

Market Value Index (MVI)

Mediocre

-16.67% vs Avg

#13 of 24

Class Avg 51

Range 12 - 84

Performance

Average

53.42

+10.28% vs Avg

#15 of 24

Class Avg 48.44

Range 21.37 - 89.92

Price Positioning

Average

$72.70

+22.56% vs Avg

#21 of 24

Class Avg $59.32

Range $29.99 - $249.98

Resolution Benchmark

Average

3.57 MP

+42.80% vs Avg

#2 of 24

Class Avg 2.50 MP

Range 2 MP - 8 MP

Eufy Doorbell Cameras

Models 10

Market Share 47.6%

Winnowl Index

MEDIOCRE

59.21

-5.10% vs Avg

#6 of 7

Class Avg 62.39

Range 48.58 - 70.44

Market Value Index (MVI)

Fair

-20.18% vs Avg

#5 of 7

Class Avg 57

Range 15 - 84

Performance

Average

42.77

-5.77% vs Avg

#5 of 7

Class Avg 45.39

Range 28.58 - 74.41

Price Positioning

Average

$170.49

+17.88% vs Avg

#7 of 7

Class Avg $144.63

Range $69.99 - $489.99

Resolution Benchmark

Average

2 MP

-6.54% vs Avg

#3 of 7

Class Avg 2.14 MP

Range 1 MP - 3 MP

Eufy Outdoor Wired Home Security Camera Systems - NVR

Models 8

Market Share 9.1%

Winnowl Index

MEDIOCRE

55.03

-11.71% vs Avg

#9 of 13

Class Avg 62.33

Range 31.52 - 69.38

Market Value Index (MVI)

Mediocre

-42.73% vs Avg

#13 of 13

Class Avg 55

Range 12 - 84

Performance

Average

44.57

-10.07% vs Avg

#7 of 13

Class Avg 49.56

Range 13.36 - 64.18

Price Positioning

Mediocre

$1,314.24

+51.94% vs Avg

#13 of 13

Class Avg $864.97

Range $399.99 - $1,889.99

Resolution Benchmark

Strong

13 MP

+47.73% vs Avg

#1 of 13

Class Avg 8.80 MP

Range 4 MP - 16 MP

Eufy Wireless Home Security Camera Systems – Cloud Storage

Models 6

Market Share 27.3%

Winnowl Index

MEDIOCRE

54.17

-11.92% vs Avg

#5 of 7

Class Avg 61.50

Range 33.43 - 72.01

Market Value Index (MVI)

Mediocre

-39.22% vs Avg

#7 of 7

Class Avg 51

Range 25 - 39

Performance

Average

42.43

-15.06% vs Avg

#5 of 7

Class Avg 49.95

Range 8.53 - 70.13

Price Positioning

Average

$299.99

+13.43% vs Avg

#5 of 7

Class Avg $264.47

Range $69.99 - $599.99

Number of Channels Benchmark

Average

2.50 channels

-12.59% vs Avg

#5 of 7

Class Avg 2.86 channels

Range 1 channels - 4 channels

Eufy Floodlight Home Security Cameras

Models 4

Market Share 17.4%

Winnowl Index

MEDIOCRE

57.42

-3.84% vs Avg

#7 of 11

Class Avg 59.71

Range 49.06 - 64.70

Market Value Index (MVI)

Mediocre

-53.53% vs Avg

#8 of 11

Class Avg 85

Range 26 - 46

Performance

Average

46.40

+2.75% vs Avg

#5 of 11

Class Avg 45.16

Range 32.47 - 57.23

Price Positioning

Mediocre

$197.49

+45.52% vs Avg

#9 of 11

Class Avg $135.71

Range $119.99 - $249.99

Resolution Benchmark

Average

2.75 MP

+3.77% vs Avg

#4 of 11

Class Avg 2.65 MP

Range 2 MP - 4 MP

Eufy Wireless Home Security Camera Systems - NVR

Models 2

Market Share 4.4%

Winnowl Index

MEDIOCRE

57.91

-2.64% vs Avg

#11 of 22

Class Avg 59.48

Range 48.42 - 67.40

Market Value Index (MVI)

Mediocre

-17.82% vs Avg

#17 of 22

Class Avg 51

Range 38 - 45

Performance

Mediocre

39.42

-18.94% vs Avg

#14 of 22

Class Avg 48.63

Range 26.01 - 52.82

Price Positioning

Average

$278.99

-9.89% vs Avg

#12 of 22

Class Avg $309.60

Range $207.99 - $349.99

Resolution Benchmark

Strong

6 MP

+42.18% vs Avg

#2 of 22

Class Avg 4.22 MP

Range 4 MP - 8 MP

Eufy Outdoor Wired Home Security Cameras

Models 2

Market Share 4.9%

Winnowl Index

DEFICIENT

37.10

-43.32% vs Avg

#11 of 12

Class Avg 65.45

Range 36.17 - 38.03

Market Value Index (MVI)

Weak

-65.87% vs Avg

#9 of 12

Class Avg 63

Range 19 - 25

Performance

Weak

16.22

-67.18% vs Avg

#11 of 12

Class Avg 49.42

Range 16.11 - 16.34

Price Positioning

Average

$69.50

-41.99% vs Avg

#5 of 12

Class Avg $119.80

Range $59.99 - $79

Resolution Benchmark

Mediocre

2 MP

-57.98% vs Avg

#10 of 12

Class Avg 4.76 MP

Range 2 MP - 2 MP