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Craftsman 2026 Brand Audit

Website: craftsman.com

Customer Service: +1 (888) 331-4569

Winnowl Brand Strength Verdict

Strong
65 Brand Strength
Top 5% Globally
Ranked #3 out of 185
+120% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Reliability

Strong
Top 5% in Class
Rank: #3 of 185
Score
64/100
+37.0% above 46.73 baseline
Notable Advantage

Trust

Strong
Top 10% in Class
Rank: #16 of 185
Score
82.08/100
+70.5% above 48.14 baseline
Notable Advantage

Craftsman Class Audits

Craftsman Battery Powered Push Lawn Mowers

Class Stats
Models 2
Market Share 2.2%

Winnowl Index

MEDIOCRE
57.69
+9.4% above 53.34 baseline

Price Positioning

Average
$329.50
+25.5% above $219.99 baseline

WS - Usable Energy Capacity

Average
224 Wh
+14.1% above 192 Wh baseline

Market Value Index (MVI)

Mediocre
33.50
-22.7% below 40 baseline

Performance

Mediocre
53.31
+8.5% above 51.99 baseline

Craftsman Battery Powered Self-Propelled Lawn Mowers

Class Stats
Models 1
Market Share 1.4%

Winnowl Index

MEDIOCRE
55.99
-1.8% below 56.72 baseline

WS - Usable Energy Capacity

Average
288 Wh
-27.5% below 384 Wh baseline

Price Positioning

Average
$649
-3.5% below $599.48 baseline

Market Value Index (MVI)

Fair
46
-10.1% below 52 baseline

Performance

Mediocre
45.69
-5.5% below 45.88 baseline