Blink Logo

Blink 2026 Brand Audit

Website:

Customer Service: +1 (833) 392-5465

Brand Strength: Strong (61)

Ranked #12 of 184
Score / 100
61
Global Avg
30
vs Global Avg
+105.1%

Brand Strength Factor Breakdown

Trust

Ranked #25 of 184
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
80
Global Avg
42
vs Global Avg
+89.6%

Reliability

Ranked #15 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
53
Global Avg
30
vs Global Avg
+75.7%

Customer Service

Ranked #1 of 184
Average
Customer Support Phone
Customer Support Chat
Score / 100
50
Global Avg
17
vs Global Avg
+196.7%

Blink Class Audits

Blink Wireless Home Security Cameras

Models 8
Market Share 8.2%

Winnowl Index

MEDIOCRE
51.67
-9.45% vs Avg
#30 of 46
Class Avg 57.06
Range 40.67 - 61.26

Market Value Index (MVI)

Mediocre
38
-41.54% vs Avg
#35 of 46
Class Avg 65
Range 13 - 75

Performance

Mediocre
34.10
-25.43% vs Avg
#42 of 46
Class Avg 45.73
Range 29.84 - 40.94

Price Positioning

Average
$149.74
+10.32% vs Avg
#35 of 46
Class Avg $135.73
Range $51.99 - $299.99

Resolution Benchmark

Average
1.88 MP
-29.85% vs Avg
#45 of 46
Class Avg 2.68 MP
Range 1 MP - 2 MP

Blink Indoor Home Security Cameras

Models 3
Market Share 5.6%

Winnowl Index

MEDIOCRE
40.27
-31.90% vs Avg
#22 of 24
Class Avg 59.13
Range 38.95 - 41.73

Market Value Index (MVI)

Weak
27
-47.06% vs Avg
#22 of 24
Class Avg 51
Range 23 - 31

Performance

Mediocre
20.97
-56.71% vs Avg
#23 of 24
Class Avg 48.44
Range 20.97 - 20.97

Price Positioning

Average
$34.99
-41.01% vs Avg
#7 of 24
Class Avg $59.32
Range $29.99 - $39.99

Resolution Benchmark

Average
2 MP
-20% vs Avg
#7 of 24
Class Avg 2.50 MP
Range 2 MP - 2 MP

Blink Floodlight Home Security Cameras

Models 1
Market Share 4.3%

Winnowl Index

AVERAGE
61.61
+3.18% vs Avg
#4 of 11
Class Avg 59.71
Range 61.61 - 61.61

Market Value Index (MVI)

Exceptional
100
+28.24% vs Avg
#4 of 11
Class Avg 85
Range 100 - 100

Performance

Mediocre
33.30
-26.26% vs Avg
#9 of 11
Class Avg 45.16
Range 33.30 - 33.30

Price Positioning

Strong
$49.99
-63.16% vs Avg
#3 of 11
Class Avg $135.71
Range $49.99 - $49.99

Resolution Benchmark

Average
2 MP
-24.53% vs Avg
#6 of 11
Class Avg 2.65 MP
Range 2 MP - 2 MP

Blink Doorbell Cameras

Models 1
Market Share 4.8%

Winnowl Index

MEDIOCRE
59.90
-3.99% vs Avg
#5 of 7
Class Avg 62.39
Range 59.90 - 59.90

Market Value Index (MVI)

Fair
53
-7.89% vs Avg
#4 of 7
Class Avg 57
Range 53 - 53

Performance

Mediocre
38.94
-14.21% vs Avg
#6 of 7
Class Avg 45.39
Range 38.94 - 38.94

Price Positioning

Average
$94.99
-34.32% vs Avg
#2 of 7
Class Avg $144.63
Range $94.99 - $94.99

Resolution Benchmark

Average
2 MP
-6.54% vs Avg
#3 of 7
Class Avg 2.14 MP
Range 2 MP - 2 MP