BLACK+DECKER

BLACK+DECKER 2026 Brand Audit

Website: blackanddecker.com

Customer Service: None

Brand Strength: Strong (62)

Trust
Average
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks higher for Trust than 88% of other brands in our data set and ranks 131% stronger than the average.
  • Ranks in the top 4% for Reliability for all brands in our data set and ranks 109% stronger than the average.
  • Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
  • Our brand audit shows that BLACK+DECKER ranks higher for Brand Strength than 86% of other brands in our data set and ranks 104% stronger than the average.

Winnowl Index : DEFICIENT

Battery Powered Push Lawn Mowers

  • With a 30 Winnowl Index, BLACK+DECKER ranks lower than 100% of competitors in this class.

Performance : Mediocre

Battery Powered Push Lawn Mowers

  • 23 Performance Score - underperforms 100% of the other competitors in the class.
  • At 2 Ah, BLACK+DECKER averages 52% worse Battery Capacity than the class average (4.2 Ah).
  • 28% worse Cutting Width (12 inches) than the class average (16.6).
  • 49% worse Battery Voltage (20 V) than the class average (39.1).

Value : Weak

Battery Powered Push Lawn Mowers

  • The $169.00 average price is 36% less expensive than the $262.51 average class price.
  • 36% less performance per dollar than other brands in the class.
  • With a Value Score of 53, BLACK+DECKER lags behind 97% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 1 BLACK+DECKER model for performance and value.

Battery Powered Push Lawn Mowers

Performance: Mediocre (23)
Value: Weak (53)
Brand Strength: Strong (62)
Winnowl Insight: At $169.00, the Weak Value is objectively poor; you are paying 36% more for a product that is 36% less efficient than the mean.