Arlo Logo

Arlo 2026 Brand Audit

Website:

Customer Service: None

Brand Strength: Average (53)

Ranked #35 of 184
Score / 100
53
Global Avg
30
vs Global Avg
+79.6%

Brand Strength Factor Breakdown

Trust

Ranked #15 of 184
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
83
Global Avg
42
vs Global Avg
+96.7%

Reliability

Ranked #19 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
52
Global Avg
30
vs Global Avg
+73.1%

Customer Service

Ranked #35 of 184
Mediocre
Customer Support Phone
Customer Support Chat
Score / 100
25
Global Avg
17
vs Global Avg
+48.4%

Arlo Class Audits

Arlo Wireless Home Security Cameras

Models 8
Market Share 8.2%

Winnowl Index

AVERAGE
62.23
+9.06% vs Avg
#15 of 46
Class Avg 57.06
Range 42.37 - 76.90

Market Value Index (MVI)

Strong
72
+10.77% vs Avg
#23 of 46
Class Avg 65
Range 16 - 100

Performance

Average
54.17
+18.46% vs Avg
#18 of 46
Class Avg 45.73
Range 25.13 - 62.17

Price Positioning

Average
$197.25
+45.33% vs Avg
#44 of 46
Class Avg $135.73
Range $34.99 - $518.99

Resolution Benchmark

Average
3.38 MP
+26.12% vs Avg
#8 of 46
Class Avg 2.68 MP
Range 1 MP - 4 MP

Arlo Wireless Home Security Camera Systems – Cloud Storage

Models 7
Market Share 31.8%

Winnowl Index

AVERAGE
65.73
+6.88% vs Avg
#4 of 7
Class Avg 61.50
Range 53.77 - 78.99

Market Value Index (MVI)

Fair
54
+4.90% vs Avg
#3 of 7
Class Avg 51
Range 22 - 91

Performance

Average
55.82
+11.75% vs Avg
#3 of 7
Class Avg 49.95
Range 43.89 - 69.98

Price Positioning

Average
$293.35
+10.92% vs Avg
#4 of 7
Class Avg $264.47
Range $109.99 - $699

Number of Channels Benchmark

Average
3.14 channels
+9.79% vs Avg
#3 of 7
Class Avg 2.86 channels
Range 2 channels - 4 channels

Arlo Indoor Home Security Cameras

Models 4
Market Share 7.4%

Winnowl Index

MEDIOCRE
54.07
-8.56% vs Avg
#19 of 24
Class Avg 59.13
Range 49.53 - 60.21

Market Value Index (MVI)

Mediocre
43
-16.67% vs Avg
#14 of 24
Class Avg 51
Range 30 - 60

Performance

Average
40.35
-16.70% vs Avg
#21 of 24
Class Avg 48.44
Range 40.35 - 40.35

Price Positioning

Average
$44.99
-24.16% vs Avg
#10 of 24
Class Avg $59.32
Range $29.99 - $59.99

Resolution Benchmark

Average
2 MP
-20% vs Avg
#7 of 24
Class Avg 2.50 MP
Range 2 MP - 2 MP

Arlo Doorbell Cameras

Models 3
Market Share 14.3%

Winnowl Index

AVERAGE
70.13
+12.41% vs Avg
#2 of 7
Class Avg 62.39
Range 57.74 - 86.72

Market Value Index (MVI)

Exceptional
84
+47.37% vs Avg
#3 of 7
Class Avg 57
Range 54 - 100

Performance

Average
55.70
+22.71% vs Avg
#2 of 7
Class Avg 45.39
Range 38.94 - 85.60

Price Positioning

Average
$104.35
-27.85% vs Avg
#4 of 7
Class Avg $144.63
Range $39.99 - $179.99

Resolution Benchmark

Strong
2.67 MP
+24.77% vs Avg
#2 of 7
Class Avg 2.14 MP
Range 2 MP - 4 MP

Arlo Floodlight Home Security Cameras

Models 3
Market Share 13.0%

Winnowl Index

DEFICIENT
39.33
-34.13% vs Avg
#11 of 11
Class Avg 59.71
Range 35.61 - 42.75

Market Value Index (MVI)

Weak
27
-68.24% vs Avg
#10 of 11
Class Avg 85
Range 17 - 37

Performance

Mediocre
25.57
-43.38% vs Avg
#11 of 11
Class Avg 45.16
Range 25.57 - 25.57

Price Positioning

Average
$171.49
+26.37% vs Avg
#8 of 11
Class Avg $135.71
Range $114.50 - $249.99

Resolution Benchmark

Average
2 MP
-24.53% vs Avg
#6 of 11
Class Avg 2.65 MP
Range 2 MP - 2 MP