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TP-Link 2026 Brand Audit

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Customer Service: +1 (866) 225-8139

Brand Strength Overview: Average (56)

Ranked #26 of 184
Score / 100
56
Global Avg
30
vs Global Avg
+89.2%

Brand Strength Factor Breakdown

Trust

Ranked #3 of 184
Exceptional
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
92
Global Avg
42
vs Global Avg
+118.1%

Reliability

Ranked #23 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
52
Global Avg
30
vs Global Avg
+71.8%

Customer Service

Ranked #35 of 184
Mediocre
Customer Support Phone
Customer Support Chat
Score / 100
25
Global Avg
17
vs Global Avg
+48.4%

Class Portfolio Performance

Indoor Home Security Cameras Portfolio Audit

Ranked #7 of 24 Brands
Brand Catalog 2 Models
Class Market Share 3.7%
Avg Winnowl Index 66

Winnowl Index

Highly Focused (PDI: 18.92%)
Min 60.51 (+2.33%)
Brand Avg. (μ) 66.11 (+11.80%)
Max 71.70 (+21.26%)
Class Avg. 59.13
Spread Span 11.19

Market Value Index (MVI)

Moderately Tiered (PDI: 60.78%)
Min 34 (-33.33%)
Brand Avg. (μ) 50 (-2.94%)
Max 65 (+27.45%)
Class Avg. 51
Spread Span 31

Performance

Highly Focused (PDI: 0%)
Min 54.43 (+12.37%)
Brand Avg. (μ) 54.43 (+12.37%)
Max 54.43 (+12.37%)
Class Avg. 48.44
Spread Span 0

Price Positioning

Moderately Tiered (PDI: 57.32%)
Min $36.99 (-37.64%)
Brand Avg. (μ) $53.99 (-8.99%)
Max $70.99 (+19.67%)
Class Avg. $59.32
Spread Span $34

Resolution Benchmark

Highly Focused (PDI: 0%)
Min 2 MP (-20%)
Brand Avg. (μ) 2 MP (-20%)
Max 2 MP (-20%)
Class Avg. 2.50 MP
Spread Span 0 MP