Brand Strength: Average (57)
Trust
Strong
Reliability
Average
Customer Service
Average
- Ranks higher for Trust than 89% of other brands in our data set and ranks 139% stronger than the average.
- Ranks higher for Reliability than 70% of other brands in our data set and ranks 50% stronger than the average.
- Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
- Our brand audit shows that Tapo ranks higher for Brand Strength than 81% of other brands in our data set and ranks 86% stronger than the average.
Winnowl Index : AVERAGE
Outdoor Wired Home Security Cameras
- With a 62 Winnowl Index, Tapo ranks lower than 64% of competitors in this class.
Indoor Home Security Cameras
- With a 59 Winnowl Index, Tapo ranks lower than 65% of competitors in this class.
Performance : Mediocre
Outdoor Wired Home Security Cameras
- 31 Performance Score - underperforms 64% of the other competitors in the class.
Indoor Home Security Cameras
- With an average of 40 ft, Tapo averages 43% higher Night Vision Range than the class average (28 ft).
- 48 Performance Score - underperforms 65% of the other competitors in the class.
- 60% worse Resolution (1 MP) than the class average (2.5).
Value : Exceptional
Outdoor Wired Home Security Cameras
- 307% more performance per dollar than other brands in the class.
- The $26.49 average price is 78% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 75% of the other brands in the class.
Indoor Home Security Cameras
- 2% less performance per dollar than other brands in the class.
- The $67.99 price is 15% more expensive than the $59.32 average class price.
- With a Value Score of 74, Tapo lags behind 83% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Tapo, our data team analyzed and rated the performance and value of 3 products across 2 classes.
Indoor Home Security Cameras
Performance:
Average (50)
Value:
Mediocre (33)
Brand Strength:
Average (57)
Winnowl Insight: At $67.99, you’re capturing 35% less Performance per dollar than the $59.32 average, confirming its Mediocre Value status.
Outdoor Wired Home Security Cameras
Performance:
Mediocre (38)
Value:
Exceptional (100)
Brand Strength:
Average (57)
Winnowl Insight: The Tapo C500 Outdoor Wired Security Camera maintains a Mediocre Performance rating, primarily because its output sits 23% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (31)
Value:
Exceptional (100)
Brand Strength:
Average (57)
Winnowl Insight: Short-range perimeter lighting. These units are best suited for brightly lit urban environments or very small enclosed courtyards.