Brand Strength: Average
Trust
Strong
Reliability
Average
Customer Service
Average
- Ranks higher for Trust than 89% of other brands in our data set and ranks 131% stronger than the average.
- Ranks higher for Reliability than 69% of other brands in our data set and ranks 45% stronger than the average.
- Our brand audit shows that Tapo ranks higher for Brand Strength than 81% of other brands in our data set and ranks 79% stronger than the average.
- Ranks lower for Support than 20% of other brands and ranks 41% worse than the average.
Winnowl Index : MEDIOCRE
Outdoor Wired Home Security Cameras
- With a 62 Winnowl Index, Tapo ranks lower than 64% of competitors in this class.
Indoor Home Security Cameras
- With a 59 Winnowl Index, Tapo ranks lower than 65% of competitors in this class.
Performance : Average
Outdoor Wired Home Security Cameras
- 31 Performance Score - underperforms 64% of the other competitors in the class.
Indoor Home Security Cameras
- With an average of 40 ft, Tapo averages 43% higher Night Vision Range than the class average (28 ft).
- 48 Performance Score - underperforms 65% of the other competitors in the class.
- 60% worse Resolution (1 MP) than the class average (2.5).
Value : Exceptional
Outdoor Wired Home Security Cameras
- 307% more performance per dollar than other brands in the class.
- The $26.49 average price is 78% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 75% of the other brands in the class.
Indoor Home Security Cameras
- 2% less performance per dollar than other brands in the class.
- The $67.99 price is 15% more expensive than the $59.32 average class price.
- With a Value Score of 74, Tapo lags behind 83% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Tapo, our data team analyzed and rated the performance and value of 3 products across 2 classes.
Indoor Home Security Cameras
Performance:
Average (48)
Value:
Fair (74)
Brand Strength:
Average (57)
Winnowl Insight: This Average Performance rating is powered by the Night Vision Range (40 ft), indicating you should find this camera capable of monitoring massive open floor plans or large indoor shops with ease, while the Resolution of 1 MP can sometimes mean you will likely find the image becomes a pixelated mess if you try to digitally zoom in on a face or a specific object across the room.
Outdoor Wired Home Security Cameras
Performance:
Average (35)
Value:
Exceptional (100)
Brand Strength:
Average (57)
Winnowl Insight: This Average Performance rating is powered by the Night Vision Range (98 ft), indicating you should effectively illuminate deep dark corners of your property that would leave standard cameras completely blind, while the Resolution of 2 MP can sometimes mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (26)
Value:
Exceptional (100)
Brand Strength:
Average (57)
Winnowl Insight: At 40% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 30 ft Night Vision Range serves as a ceiling on Performance, which you will likely only be able to monitor your immediate doorstep, as anything near the sidewalk or street will disappear into total darkness.