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Tapo 2026 Brand Audit

Website: tapo.com

Customer Service: +1 (866) 225-8139

Winnowl Brand Strength Verdict

Average
53 Brand Strength
+77% above 30 Global Baseline
Ranked #38 out of 185

Brand Strength Factors

Trust

Strong
Top 10% in Class
Rank: #18 of 185
Score
81.58/100
+69.5% above 48.14 baseline
Notable Advantage

Reliability

Average
51.47 /100
+10.1% above 46.73 baseline

Customer Service

Mediocre
At Baseline
Score
25/100

Tapo Class Audits

Tapo Outdoor Wired Home Security Cameras

Class Stats
Models 2
Market Share 4.9%

Winnowl Index

AVERAGE
60.05
+2.3% above 59.23 baseline

Price Positioning

Strong
Top 10% in Class
Rank: #2 of 12
Score
$26.49
-77.9% below $79.99 baseline

MFR - Camera Resolution

Average
3 MP
-36.9% below 4 MP baseline

Market Value Index (MVI)

Exceptional
100
+86.5% above 55 baseline

Performance

Weak
34.50
-30.2% below 44.20 baseline

Tapo Indoor Home Security Cameras

Class Stats
Models 1
Market Share 1.9%

Winnowl Index

MEDIOCRE
48.28
-6.3% below 52.39 baseline

MFR - Camera Resolution

Mediocre
Last in Class
Rank: #24 of 24
Score
1 MP
-60.0% below 2 MP baseline
Notable Deficit

Price Positioning

Average
$67.99
+14.6% above $47.99 baseline

Market Value Index (MVI)

Mediocre
32.50
-35.8% below 42 baseline

Performance

Mediocre
50.28
+3.8% above 54.43 baseline