Brand Strength: Mediocre (20)
Trust
Mediocre
Reliability
Mediocre
Customer Service
Weak
- Ranks higher for Trust than 53% of other brands in our data set and ranks 2% stronger than the average.
- SOVMIKU does not currently have listed a Customer Service Number.
- In our brand audit, we found that ranks lower for Reliability than 65% of other brands and ranks 33% worse than the average.
- Ranks in the bottom 51% for Support for all brands in our data set and ranks 100% worse than the average.
- In our brand audit, we found that SOVMIKU ranks lower for Brand Strength than 63% of other brands and ranks 35% worse than the average.
Winnowl Index : MEDIOCRE
Wireless Home Security Cameras
- At a 69 average Winnowl Index, SOVMIKU outranks 76% of the other brands in this class.
Performance : Average
Wireless Home Security Cameras
- 54 Performance Score - outperforms 80% of the other brands in the class.
- With an average of 98 ft, SOVMIKU averages 136% higher Night Vision Range than the class average (41.5 ft).
Value : Strong
Wireless Home Security Cameras
- 17% more performance per dollar than other brands in the class.
- The $189.98 price is 40% more expensive than the $135.73 average class price.
- With a Value Score of 85, SOVMIKU lags behind 64% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- Our data team analyzed and rated 1 SOVMIKU model for performance and value.
Wireless Home Security Cameras
Performance:
Average (54)
Value:
Strong (85)
Brand Strength:
Mediocre (20)
Winnowl Insight: Taking a look at SOVMIKU, their Mediocre Brand Trust and Mediocre Brand Reliability add up to a Mediocre Brand Strength score—definitely something you’ll want to think twice about before pulling the trigger.