RYOBI

RYOBI 2026 Brand Audit

Website: ryobitools.com

Customer Service: +1 (800) 525-2579

Brand Strength: Strong (76)

Trust
Average
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Exceptional
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that RYOBI ranks in the top 4% for Brand Strength for all brands in our data set and ranks 149% stronger than the average.
  • Ranks higher for Trust than 87% of other brands in our data set and ranks 130% stronger than the average.
  • Ranks in the top 2% for Reliability for all brands in our data set and ranks 142% stronger than the average.
  • Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.

Winnowl Index : MEDIOCRE

Battery Powered Self-Propelled Lawn Mowers

  • With a 65 Winnowl Index, RYOBI ranks lower than 68% of competitors in this class.

Performance : Average

Battery Powered Self-Propelled Lawn Mowers

  • 30% higher Warranty (5 Years) than the class average (3.8 Years).
  • 46 Performance Score - underperforms 92% of the other competitors in the class.
  • 85% worse Charging Time (180 mins) than the class average (97.4).
  • 30% worse Battery Voltage (40 V) than the class average (57.1).

Value : Mediocre

Battery Powered Self-Propelled Lawn Mowers

  • The $599.95 average price is slightly less expensive (9%) than the $656.62 average class price.
  • 9% less performance per dollar than other brands in the class.
  • With a Value Score of 69, RYOBI lags behind 84% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 1 RYOBI model for performance and value.

Battery Powered Self-Propelled Lawn Mowers

Performance: Average (46)
Value: Mediocre (71)
Brand Strength: Strong (76)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $599.95 investment is 6% less than the $658.14 baseline.