Roku

Roku

2026 Brand Audit

Website: roku.com

Customer Service: +1 (800) 747-3376

Brand Strength: Strong

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that Roku ranks in the top 2% for Brand Strength for all brands in our data set and ranks 160% stronger than the average.
  • Ranks in the top 2% for Trust for all brands in our data set and ranks 207% stronger than the average.
  • Ranks in the top 5% for Reliability for all brands in our data set and ranks 94% stronger than the average.
  • Ranks higher for Support than 80% of other brands in our data set and ranks 181% stronger than the average.

Winnowl Index : AVERAGE

Indoor Home Security Cameras

  • At a 72 average Winnowl Index, Roku outranks 96% of the other brands in this class.

Performance : Average

Indoor Home Security Cameras

  • 48 Performance Score - underperforms 26% of the other competitors in the class.

Value : Exceptional

Indoor Home Security Cameras

  • 88% more performance per dollar than other brands in the class.
  • The $35.75 average price is 40% less expensive than the $59.32 average class price.
  • 100 Value Score - outranks 67% of the other brands in the class.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 1 Roku model for performance and value.

Indoor Home Security Cameras

Performance: Average (48)
Value: Exceptional (100)
Brand Strength: Strong (82)
Winnowl Insight: The Average Performance is a combination of data points; while with the Night Vision Range of 33 ft you should effectively maintain visibility down long hallways or across deep basements where entry-level cameras fail, with the 2 MP Resolution you should find the clarity sufficient for standard indoor monitoring, providing a crisp 1080p image that handles most lighting well.