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REOLINK 2026 Brand Audit

Website:

Customer Service: None

Brand Strength: Average (53)

Ranked #37 of 184
Score / 100
53
Global Avg
30
vs Global Avg
+77.6%

Brand Strength Factor Breakdown

Trust

Ranked #11 of 184
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
84
Global Avg
42
vs Global Avg
+99.2%

Reliability

Ranked #76 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
49
Global Avg
30
vs Global Avg
+63.8%

Customer Service

Ranked #35 of 184
Mediocre
Customer Support Phone
Customer Support Chat
Score / 100
25
Global Avg
17
vs Global Avg
+48.4%

REOLINK Class Audits

REOLINK Outdoor Wired Home Security Camera Systems - NVR

Models 14
Market Share 15.9%

Winnowl Index

MEDIOCRE
58.37
-6.35% vs Avg
#7 of 13
Class Avg 62.33
Range 46.58 - 81.26

Market Value Index (MVI)

Fair
51
-7.27% vs Avg
#10 of 13
Class Avg 55
Range 35 - 100

Performance

Average
42.48
-14.29% vs Avg
#9 of 13
Class Avg 49.56
Range 20.43 - 75.52

Price Positioning

Average
$723.35
-16.37% vs Avg
#9 of 13
Class Avg $864.97
Range $149.99 - $1,499.99

Resolution Benchmark

Average
8 MP
-9.09% vs Avg
#7 of 13
Class Avg 8.80 MP
Range 5 MP - 12 MP

REOLINK Wireless Home Security Cameras

Models 1
Market Share 1.0%

Winnowl Index

STRONG
83.49
+46.32% vs Avg
#3 of 46
Class Avg 57.06
Range 83.49 - 83.49

Market Value Index (MVI)

Exceptional
86
+32.31% vs Avg
#17 of 46
Class Avg 65
Range 86 - 86

Performance

Strong
72.43
+58.39% vs Avg
#4 of 46
Class Avg 45.73
Range 72.43 - 72.43

Price Positioning

Average
$109.99
-18.96% vs Avg
#23 of 46
Class Avg $135.73
Range $109.99 - $109.99

Resolution Benchmark

Exceptional
5 MP
+86.57% vs Avg
#2 of 46
Class Avg 2.68 MP
Range 5 MP - 5 MP

REOLINK Indoor Home Security Cameras

Models 1
Market Share 1.9%

Winnowl Index

AVERAGE
73.17
+23.74% vs Avg
#4 of 24
Class Avg 59.13
Range 73.17 - 73.17

Market Value Index (MVI)

Fair
51
-0.98% vs Avg
#10 of 24
Class Avg 51
Range 51 - 51

Performance

Strong
67.80
+39.97% vs Avg
#2 of 24
Class Avg 48.44
Range 67.80 - 67.80

Price Positioning

Average
$58.98
-0.57% vs Avg
#16 of 24
Class Avg $59.32
Range $58.98 - $58.98

Resolution Benchmark

Average
3 MP
+20% vs Avg
#3 of 24
Class Avg 2.50 MP
Range 3 MP - 3 MP