Night Owl Logo

Night Owl 2026 Brand Audit

Website:

Customer Service: None

Brand Strength: Mediocre (38)

Ranked #78 of 184
Score / 100
38
Global Avg
30
vs Global Avg
+29.3%

Brand Strength Factor Breakdown

Trust

Ranked #55 of 184
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
66
Global Avg
42
vs Global Avg
+55.9%

Reliability

Ranked #71 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
50
Global Avg
30
vs Global Avg
+64.5%

Customer Service

Ranked #92 of 184
Weak
Customer Support Phone
Customer Support Chat
Score / 100
0
Global Avg
17
vs Global Avg
-100.0%

Night Owl Class Audits

Night Owl Outdoor Wired Home Security Camera Systems - DVR

Models 2
Market Share 3.8%

Winnowl Index

AVERAGE
61.09
+2.74% vs Avg
#5 of 16
Class Avg 59.46
Range 56.14 - 66.03

Market Value Index (MVI)

Mediocre
41
-24.30% vs Avg
#12 of 16
Class Avg 54
Range 35 - 46

Performance

Average
59.80
+23.73% vs Avg
#2 of 16
Class Avg 48.33
Range 54.88 - 64.71

Price Positioning

Average
$348.50
+32.08% vs Avg
#13 of 16
Class Avg $263.85
Range $327 - $369.99

Resolution Benchmark

Average
5.50 MP
+31.26% vs Avg
#2 of 16
Class Avg 4.19 MP
Range 3 MP - 8 MP