Makita

Makita 2026 Brand Audit

Website: makitatools.com

Customer Service: +1 (800) 462-5482

Brand Strength: Average (59)

Trust
Average
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks higher for Trust than 86% of other brands in our data set and ranks 125% stronger than the average.
  • Ranks higher for Reliability than 89% of other brands in our data set and ranks 85% stronger than the average.
  • Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
  • Our brand audit shows that Makita ranks higher for Brand Strength than 82% of other brands in our data set and ranks 93% stronger than the average.

Winnowl Index : MEDIOCRE

Battery Powered Self-Propelled Lawn Mowers

  • With a 66 Winnowl Index, Makita ranks lower than 64% of competitors in this class.

Battery Powered Push Lawn Mowers

  • With a 40 Winnowl Index, Makita ranks lower than 97% of competitors in this class.

Performance : Strong

Battery Powered Self-Propelled Lawn Mowers

  • 57 Performance Score - outperforms 77% of the other brands in the class.
  • With an average of 4 count, Makita averages 140% higher Number of Batteries than the class average (1.7 count).
  • 20% higher Cutting Height Adjustment (8.4 settings) than the class average (7 settings).
  • 37% worse Battery Voltage (36 V) than the class average (57.1).

Battery Powered Push Lawn Mowers

  • With an average of 10 settings, Makita averages 76% higher Cutting Height Adjustment than the class average (5.7 settings).
  • 27% higher Cutting Width (21 inches) than the class average (16.6 inches).
  • 32 Performance Score - underperforms 97% of the other competitors in the class.
  • At 0 count, Makita averages 100% worse Number of Batteries than the class average (1.5 count).

Value : Weak

Battery Powered Self-Propelled Lawn Mowers

  • 25% less performance per dollar than other brands in the class.
  • The $908.49 price is 38% more expensive than the $656.62 average class price.
  • With a Value Score of 60, Makita lags behind 92% of the other brands in the class for value.

Battery Powered Push Lawn Mowers

  • 78% less performance per dollar than other brands in the class.
  • The $681.99 price is 160% more expensive than the $262.51 average class price.
  • With a Value Score of 28, Makita lags behind 100% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For Makita, our data team analyzed and rated the performance and value of 6 products across 2 classes.

Battery Powered Push Lawn Mowers

Performance: Average (32)
Value: Weak (28)
Brand Strength: Average (59)
Winnowl Insight: At $681.99, your purchasing power is effectively reduced, as you are getting 78% less performance for every dollar spent compared to the $262.51 average—solidifying its position as a Weak Value.

Battery Powered Self-Propelled Lawn Mowers

Performance: Average (57)
Value: Mediocre (68)
Brand Strength: Average (59)
Winnowl Insight: Compact cutting deck. Requires more passes to cover the same area compared to standard models.
Performance: Average (58)
Value: Mediocre (65)
Brand Strength: Average (59)
Winnowl Insight: At $851.56, you’re capturing 17% less Performance per dollar than the $658.14 average, confirming its Mediocre Value status.
Performance: Average (56)
Value: Mediocre (64)
Brand Strength: Average (59)
Winnowl Insight: At $823.98, your purchasing power is effectively reduced, as you are getting 18% less performance for every dollar spent compared to the $658.14 average—solidifying its position as a Mediocre Value.
Performance: Average (58)
Value: Weak (54)
Brand Strength: Average (59)
Winnowl Insight: At $1,089.93, your purchasing power is effectively reduced, as you are getting 35% less performance for every dollar spent compared to the $658.14 average—solidifying its position as a Weak Value.
Performance: Average (54)
Value: Weak (55)
Brand Strength: Average (59)
Winnowl Insight: At $989.00, you’re capturing 33% less Performance per dollar than the $658.14 average, confirming its Weak Value status.