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Makita 2026 Brand Audit

Website:

Customer Service: +1 (800) 462-5482

Brand Strength: Average (52)

Ranked #42 of 184
Score / 100
52
Global Avg
30
vs Global Avg
+73.3%

Brand Strength Factor Breakdown

Trust

Ranked #29 of 184
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Score / 100
79
Global Avg
42
vs Global Avg
+86.3%

Reliability

Ranked #38 of 184
Average
Return Policy Type
Return Policy (Days)
Website Performance
Score / 100
51
Global Avg
30
vs Global Avg
+69.1%

Customer Service

Ranked #35 of 184
Mediocre
Customer Support Phone
Customer Support Chat
Score / 100
25
Global Avg
17
vs Global Avg
+48.4%

Makita Class Audits

Makita Battery Powered Self-Propelled Lawn Mowers

Models 5
Market Share 6.7%

Winnowl Index

AVERAGE
69.72
+7.54% vs Avg
#4 of 26
Class Avg 64.83
Range 63.15 - 73.77

Market Value Index (MVI)

Mediocre
44
-14.71% vs Avg
#20 of 26
Class Avg 51
Range 36 - 49

Performance

Average
59.71
+23.44% vs Avg
#3 of 26
Class Avg 48.37
Range 53.86 - 63.28

Price Positioning

Mediocre
$908.49
+35.11% vs Avg
#23 of 26
Class Avg $672.41
Range $787.99 - $1,089.93

Usable Energy Capacity Benchmark

Strong
576 Wh
+44.95% vs Avg
#2 of 26
Class Avg 397.37 Wh
Range 576 Wh - 576 Wh

Makita Battery Powered Push Lawn Mowers

Models 1
Market Share 1.1%

Winnowl Index

MEDIOCRE
54.81
-6.24% vs Avg
#21 of 36
Class Avg 58.46
Range 54.81 - 54.81

Market Value Index (MVI)

Weak
16
-63.22% vs Avg
#36 of 36
Class Avg 44
Range 16 - 16

Performance

Average
51.99
+5.03% vs Avg
#18 of 36
Class Avg 49.50
Range 51.99 - 51.99

Price Positioning

Weak
$681.99
+159.80% vs Avg
#36 of 36
Class Avg $262.51
Range $681.99 - $681.99

Usable Energy Capacity Benchmark

Weak
0 Wh
-100% vs Avg
#36 of 36
Class Avg 196.30 Wh
Range 0 Wh - 0 Wh