Makita

Makita

2026 Brand Audit

Website: makitatools.com

Customer Service: +1 (800) 462-5482

Brand Strength: Average

Trust
Average
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks higher for Trust than 86% of other brands in our data set and ranks 117% stronger than the average.
  • Ranks higher for Reliability than 88% of other brands in our data set and ranks 78% stronger than the average.
  • Our brand audit shows that Makita ranks higher for Brand Strength than 82% of other brands in our data set and ranks 86% stronger than the average.
  • Ranks lower for Support than 20% of other brands and ranks 41% worse than the average.

Winnowl Index : AVERAGE

Battery Powered Self-Propelled Lawn Mowers

  • With a 72 Winnowl Index, Makita ranks lower than 80% of competitors in this class.

Performance : Strong

Battery Powered Self-Propelled Lawn Mowers

  • 66 Performance Score - outperforms 75% of the other brands in the class.
  • With an average of 4 count, Makita averages 142% higher Number of Batteries than the class average (1.7 count).
  • At 36 V, Makita averages 40% worse Battery Voltage than the class average (60.5 V).

Value : Weak

Battery Powered Self-Propelled Lawn Mowers

  • 26% less performance per dollar than other brands in the class.
  • The $788.95 price is 41% more expensive than the $557.77 average class price.
  • With a Value Score of 59, Makita lags behind 100% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 3 Makita model for performance and value.

Battery Powered Self-Propelled Lawn Mowers

Performance: Strong (68)
Value: Weak (57)
Brand Strength: Average (59)
Winnowl Insight: With a Performance rating 9% above the average, the Makita XML08PT1 18V X2 (36V) LXT® Lithium‑Ion Brushless Cordless 21" Self Propelled Lawn Mower shows its strength through a Number of Batteries of 4 count that enables you should effectively eliminate any risk of downtime on massive yards by enabling a perpetual charge-and-swap rotation, while the Battery Voltage of 36 V acts as a bottleneck for you might lack the torque needed to maintain blade speed when cutting thick, damp, or overgrown grass.
Performance: Strong (65)
Value: Mediocre (61)
Brand Strength: Average (59)
Winnowl Insight: With a Performance rating 3% above the average, the Makita XML11CT1 36V (18V X2) LXT® 21" Self-Propelled Lawn Mower shows its strength through a Number of Batteries of 4 count that enables you should effectively eliminate any risk of downtime on massive yards by enabling a perpetual charge-and-swap rotation, while the Battery Voltage of 36 V acts as a bottleneck for you might lack the torque needed to maintain blade speed when cutting thick, damp, or overgrown grass.
Performance: Strong (64)
Value: Weak (59)
Brand Strength: Average (59)
Winnowl Insight: With a Performance rating 2% above the average, the Makita XML06PT1 36V (18V X2) LXT® Brushless 18" Self-Propelled Commercial Lawn Mower shows its strength through a Number of Batteries of 4 count that enables you should effectively eliminate any risk of downtime on massive yards by enabling a perpetual charge-and-swap rotation, while the Battery Voltage of 36 V acts as a bottleneck for you might lack the torque needed to maintain blade speed when cutting thick, damp, or overgrown grass.