Lorex 2026 Brand Audit

Website: lorex.com

Customer Service: +1 (888) 236-9739

Brand Strength: Average (59)

Ranked #16 of 184

Score / 100: 59
Global Avg: 30
vs Global Avg: +99.2%

Brand Strength Factor Breakdown

Trust

Ranked #30 of 184

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 78
Global Avg: 42
vs Global Avg: +85.6%

Reliability

Ranked #76 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 49
Global Avg: 30
vs Global Avg: +63.8%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

Lorex Class Audits

Lorex Outdoor Wired Home Security Camera Systems - NVR

Models 23

Market Share 26.1%

Winnowl Index

AVERAGE

66.22

+6.24% vs Avg

#4 of 13

Class Avg 62.33

Range 48.15 - 76.07

Market Value Index (MVI)

Fair

-12.73% vs Avg

#12 of 13

Class Avg 55

Range 27 - 100

Performance

Average

57.15

+15.31% vs Avg

#3 of 13

Class Avg 49.56

Range 35 - 70.61

Price Positioning

Average

$1,055.54

+22.03% vs Avg

#11 of 13

Class Avg $864.97

Range $319.89 - $1,979.99

Resolution Benchmark

Average

8 MP

-9.09% vs Avg

#7 of 13

Class Avg 8.80 MP

Range 8 MP - 8 MP

Lorex Outdoor Wired Home Security Cameras

Models 3

Market Share 7.3%

Winnowl Index

STRONG

82.52

+26.08% vs Avg

#1 of 12

Class Avg 65.45

Range 78.62 - 85.05

Market Value Index (MVI)

Fair

-15.87% vs Avg

#7 of 12

Class Avg 63

Range 34 - 65

Performance

Strong

72.93

+47.57% vs Avg

#2 of 12

Class Avg 49.42

Range 70.49 - 77.82

Price Positioning

Average

$137.58

+14.84% vs Avg

#9 of 12

Class Avg $119.80

Range $99.26 - $208.99

Resolution Benchmark

Strong

8 MP

+68.07% vs Avg

#1 of 12

Class Avg 4.76 MP

Range 8 MP - 8 MP

Lorex Outdoor Wired Home Security Camera Systems - DVR

Models 3

Market Share 5.8%

Winnowl Index

MEDIOCRE

47.98

-19.31% vs Avg

#10 of 16

Class Avg 59.46

Range 34.98 - 58.14

Market Value Index (MVI)

Weak

-58.88% vs Avg

#16 of 16

Class Avg 54

Range 13 - 28

Performance

Mediocre

38.11

-21.15% vs Avg

#12 of 16

Class Avg 48.33

Range 21.49 - 53.57

Price Positioning

Mediocre

$409.99

+55.39% vs Avg

#15 of 16

Class Avg $263.85

Range $329.99 - $499.99

Resolution Benchmark

Mediocre

2.03 MP

-51.55% vs Avg

#13 of 16

Class Avg 4.19 MP

Range 2 MP - 2.10 MP

Lorex Wireless Home Security Cameras

Models 1

Market Share 1.0%

Winnowl Index

AVERAGE

65.66

+15.07% vs Avg

#13 of 46

Class Avg 57.06

Range 65.66 - 65.66

Market Value Index (MVI)

Mediocre

-53.08% vs Avg

#43 of 46

Class Avg 65

Range 31 - 31

Performance

Strong

65.31

+42.82% vs Avg

#9 of 46

Class Avg 45.73

Range 65.31 - 65.31

Price Positioning

Weak

$279.99

+106.28% vs Avg

#45 of 46

Class Avg $135.73

Range $279.99 - $279.99

Resolution Benchmark

Exceptional

8 MP

+198.51% vs Avg

#1 of 46

Class Avg 2.68 MP

Range 8 MP - 8 MP

Lorex Floodlight Home Security Cameras

Models 1

Market Share 4.3%

Winnowl Index

AVERAGE

65.87

+10.32% vs Avg

#3 of 11

Class Avg 59.71

Range 65.87 - 65.87

Market Value Index (MVI)

Mediocre

-54.71% vs Avg

#9 of 11

Class Avg 85

Range 39 - 39

Performance

Strong

66.08

+46.32% vs Avg

#2 of 11

Class Avg 45.16

Range 66.08 - 66.08

Price Positioning

Weak

$279.99

+106.31% vs Avg

#10 of 11

Class Avg $135.71

Range $279.99 - $279.99

Resolution Benchmark

Strong

4 MP

+50.94% vs Avg

#2 of 11

Class Avg 2.65 MP

Range 4 MP - 4 MP

Lorex Indoor Home Security Cameras

Models 1

Market Share 1.9%

Winnowl Index

MEDIOCRE

53.70

-9.18% vs Avg

#20 of 24

Class Avg 59.13

Range 53.70 - 53.70

Market Value Index (MVI)

Mediocre

-37.25% vs Avg

#19 of 24

Class Avg 51

Range 32 - 32

Performance

Average

43.57

-10.05% vs Avg

#20 of 24

Class Avg 48.44

Range 43.57 - 43.57

Price Positioning

Average

$59.99

+1.13% vs Avg

#17 of 24

Class Avg $59.32

Range $59.99 - $59.99

Resolution Benchmark

Average

2 MP

-20% vs Avg

#7 of 24

Class Avg 2.50 MP

Range 2 MP - 2 MP