Brand Strength: Average
Trust
Average
Reliability
Mediocre
Customer Service
Weak
- Ranks higher for Trust than 81% of other brands in our data set and ranks 88% stronger than the average.
- Kasa Smart does not currently have listed a Customer Service Number.
- In our brand audit, we found that ranks lower for Reliability than 64% of other brands and ranks 33% worse than the average.
- Ranks in the bottom 49% for Support for all brands in our data set and ranks 100% worse than the average.
- In our brand audit, we found that Kasa Smart ranks lower for Brand Strength than 51% of other brands and ranks 1% worse than the average.
Winnowl Index : MEDIOCRE
Indoor Home Security Cameras
- At a 65 average Winnowl Index, Kasa Smart outranks 75% of the other brands in this class.
Outdoor Wired Home Security Cameras
- With a 65 Winnowl Index, Kasa Smart ranks lower than 55% of competitors in this class.
Performance : Average
Indoor Home Security Cameras
- 53 Performance Score - outperforms 79% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 43 Performance Score - underperforms 45% of the other competitors in the class.
Value : Exceptional
Indoor Home Security Cameras
- 196% more performance per dollar than other brands in the class.
- The $24.49 average price is 59% less expensive than the $59.32 average class price.
- 100 Value Score - outranks 92% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 327% more performance per dollar than other brands in the class.
- The $34.99 average price is 71% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 83% of the other brands in the class.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Kasa Smart, our data team analyzed and rated the performance and value of 3 products across 2 classes.
Indoor Home Security Cameras
Performance:
Strong (67)
Value:
Exceptional (100)
Brand Strength:
Average (32)
Winnowl Insight: A Strong Performance lead by the Resolution of 4 MP indicates you should effectively be able to zoom in on distant details without losing the ability to identify facial features or small text.
Performance:
Average (40)
Value:
Exceptional (100)
Brand Strength:
Average (32)
Winnowl Insight: With an Average Performance rating, the 30 ft Night Vision Range indicates you should effectively maintain visibility down long hallways or across deep basements where entry-level cameras fail; and with the 32 GB Storage Capacity, you should have enough local "insurance" to hold a week of significant events without needing to pay for a monthly cloud service.
Outdoor Wired Home Security Cameras
Performance:
Average (43)
Value:
Exceptional (100)
Brand Strength:
Average (32)
Winnowl Insight: This Average Performance rating is powered by the Night Vision Range (98 ft), indicating you should effectively illuminate deep dark corners of your property that would leave standard cameras completely blind, while the Resolution of 4 MP can sometimes mean you should find the pixel density high enough to maintain clarity across a standard suburban property line, even when digitally zooming.