Kasa Smart Logo

Kasa Smart 2026 Brand Audit

Website: www.kasasmart.com

Customer Service: None

Winnowl Brand Strength Verdict

Mediocre
30 Brand Strength
30 /100
At Baseline
Ranked #104 out of 185

Brand Strength Factors

Trust

Strong
74.03 /100
+53.8% above 48.14 baseline
Notable Advantage

Customer Service

Zero
At Baseline
Score
0/100

Reliability

Weak
15.40 /100
-67.0% below 46.73 baseline

Kasa Smart Class Audits

Kasa Smart Indoor Home Security Cameras

Class Stats
Models 2
Market Share 3.7%

Winnowl Index

AVERAGE
65.81
+27.7% above 52.39 baseline

Price Positioning

Strong
Top 5% in Class
Rank: #2 of 24
Score
$24.49
-58.7% below $47.99 baseline

MFR - Camera Resolution

Average
Top 10% in Class
Rank: #3 of 24
Score
3 MP
+20.0% above 2 MP baseline

Market Value Index (MVI)

Exceptional
Top 5% in Class
Rank: #2 of 24
Score
100
+108.1% above 42 baseline

Performance

Average
60.07
+24.0% above 54.43 baseline

Kasa Smart Outdoor Wired Home Security Cameras

Class Stats
Models 1
Market Share 2.4%

Winnowl Index

AVERAGE
63.80
+8.7% above 59.23 baseline

Price Positioning

Average
$34.99
-70.8% below $79.99 baseline

MFR - Camera Resolution

Average
4 MP
-15.9% below 4 MP baseline

Market Value Index (MVI)

Exceptional
Top 10% in Class
Rank: #2 of 12
Score
100
+94.4% above 55 baseline

Performance

Mediocre
47.37
-4.2% below 44.20 baseline