Brand Strength: Mediocre (29)
Trust
Weak
Reliability
Average
Customer Service
Average
- Ranks higher for Reliability than 69% of other brands in our data set and ranks 50% stronger than the average.
- Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
- Ranks lower for Trust than 65% of other brands and ranks 78% worse than the average.
- In our brand audit, we found that GMK ranks lower for Brand Strength than 52% of other brands and ranks 4% worse than the average.
Winnowl Index : MEDIOCRE
Wireless Home Security Cameras
- At a 60 average Winnowl Index, GMK outranks 57% of the other brands in this class.
Performance : Average
Wireless Home Security Cameras
- 33 Performance Score - underperforms 56% of the other competitors in the class.
Value : Exceptional
Wireless Home Security Cameras
- 90% more performance per dollar than other brands in the class.
- The $77.49 average price is 43% less expensive than the $135.73 average class price.
- 100 Value Score - outranks 54% of the other brands in the class.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- Our data team analyzed and rated 2 GMK model for performance and value.
Wireless Home Security Cameras
Performance:
Average (35)
Value:
Exceptional (100)
Brand Strength:
Mediocre (29)
Winnowl Insight: A heads-up on the manufacturer: because of the Weak Brand Trust and Average Brand Reliability, the Mediocre Brand Strength is a bit of a concern that you should keep in mind before buying.
Performance:
Average (31)
Value:
Exceptional (100)
Brand Strength:
Mediocre (29)
Winnowl Insight: Taking a look at GMK, their Weak Brand Trust and Average Brand Reliability add up to a Mediocre Brand Strength score—definitely something you’ll want to think twice about before pulling the trigger.