Firstrend

Firstrend

2026 Brand Audit

Website: firstrend.net

Customer Service: +1 (888) 426-4118

Brand Strength: Mediocre

Trust
Mediocre
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Mediocre
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks lower for Trust than 59% of other brands and ranks 34% worse than the average.
  • In our brand audit, we found that ranks lower for Reliability than 60% of other brands and ranks 29% worse than the average.
  • Ranks lower for Support than 20% of other brands and ranks 41% worse than the average.
  • In our brand audit, we found that Firstrend ranks lower for Brand Strength than 57% of other brands and ranks 15% worse than the average.

Winnowl Index : MEDIOCRE

Wireless Home Security Camera Systems - NVR

  • With a 63 Winnowl Index, Firstrend ranks lower than 48% of competitors in this class.

Performance : Average

Wireless Home Security Camera Systems - NVR

  • 51 Performance Score - outperforms 59% of the other brands in the class.
  • 108% higher Storage Capacity (2333.3 GB) than the class average (1123.2 GB).

Value : Strong

Wireless Home Security Camera Systems - NVR

  • 21% more performance per dollar than other brands in the class.
  • The $293.32 average price is slightly less expensive (5%) than the $309.60 average class price.
  • With a Value Score of 88, Firstrend lags behind 52% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 3 Firstrend model for performance and value.

Wireless Home Security Camera Systems - NVR

Performance: Strong (68)
Value: Strong (82)
Brand Strength: Mediocre (27)
Winnowl Insight: A Strong Performance level indicates you should effectively achieve full perimeter coverage for a standard suburban home, including the driveway and backyard; with the 8 channels Number of Channels, you should find a healthy balance between current coverage and the ability to scale your system as your security needs grow.
Performance: Average (51)
Value: Fair (78)
Brand Strength: Mediocre (27)
Winnowl Insight: You're looking at Average Performance here—the 8 cameras Number of Cameras may mean you should effectively achieve full perimeter coverage for a standard suburban home, including the driveway and backyard, but the 2 MP Resolution is the main downside and might mean you will likely find the 1080p footage lacks the sharpness needed for identifying small details in a wireless stream, especially at a distance.
Performance: Average (35)
Value: Exceptional (100)
Brand Strength: Mediocre (27)
Winnowl Insight: You're looking at Average Performance here—the 8 channels Number of Channels may mean you should find a healthy balance between current coverage and the ability to scale your system as your security needs grow, but the 2 MP Resolution is the main downside and might mean you will likely find the 1080p footage lacks the sharpness needed for identifying small details in a wireless stream, especially at a distance.