Firstrend

Firstrend 2026 Brand Audit

Website: firstrend.net

Customer Service: +1 (888) 426-4118

Brand Strength: Mediocre (27)

Trust
Mediocre
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Mediocre
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Average
Customer Support Phone
Customer Support Chat
  • Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
  • Ranks lower for Trust than 57% of other brands and ranks 32% worse than the average.
  • In our brand audit, we found that ranks lower for Reliability than 58% of other brands and ranks 26% worse than the average.
  • In our brand audit, we found that Firstrend ranks lower for Brand Strength than 55% of other brands and ranks 12% worse than the average.

Winnowl Index : MEDIOCRE

Wireless Home Security Camera Systems - NVR

  • With a 63 Winnowl Index, Firstrend ranks lower than 48% of competitors in this class.

Performance : Average

Wireless Home Security Camera Systems - NVR

  • 51 Performance Score - outperforms 59% of the other brands in the class.
  • 108% higher Storage Capacity (2333.3 GB) than the class average (1123.2 GB).

Value : Strong

Wireless Home Security Camera Systems - NVR

  • 21% more performance per dollar than other brands in the class.
  • The $293.32 average price is slightly less expensive (5%) than the $309.60 average class price.
  • With a Value Score of 88, Firstrend lags behind 52% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • Our data team analyzed and rated 3 Firstrend model for performance and value.

Wireless Home Security Camera Systems - NVR

Performance: Strong (68)
Value: Strong (82)
Brand Strength: Mediocre (27)
Winnowl Insight: A Strong Performance level indicates you should effectively achieve full perimeter coverage for a standard suburban home, including the driveway and backyard; with the 8 channels Number of Channels, you should find a healthy balance between current coverage and the ability to scale your system as your security needs grow.
Performance: Average (51)
Value: Fair (78)
Brand Strength: Mediocre (27)
Winnowl Insight: You're looking at Average Performance here—the 8 cameras Number of Cameras may mean you should effectively achieve full perimeter coverage for a standard suburban home, including the driveway and backyard, but the 2 MP Resolution is the main downside and might mean you will likely find the 1080p footage lacks the sharpness needed for identifying small details in a wireless stream, especially at a distance.
Performance: Average (35)
Value: Exceptional (100)
Brand Strength: Mediocre (27)
Winnowl Insight: You're looking at Average Performance here—the 8 channels Number of Channels may mean you should find a healthy balance between current coverage and the ability to scale your system as your security needs grow, but the 2 MP Resolution is the main downside and might mean you will likely find the 1080p footage lacks the sharpness needed for identifying small details in a wireless stream, especially at a distance.