Brand Strength: Strong (65)
Trust
Average
Reliability
Average
Customer Service
Exceptional
- Ranks higher for Trust than 85% of other brands in our data set and ranks 124% stronger than the average.
- Ranks higher for Reliability than 76% of other brands in our data set and ranks 55% stronger than the average.
- Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
- Our brand audit shows that Baseus ranks higher for Brand Strength than 89% of other brands in our data set and ranks 115% stronger than the average.
Winnowl Index : MEDIOCRE
Wireless Home Security Cameras
- With a 56 Winnowl Index, Baseus ranks lower than 56% of competitors in this class.
Performance : Average
Wireless Home Security Cameras
- 33 Performance Score - underperforms 53% of the other competitors in the class.
Value : Mediocre
Wireless Home Security Cameras
- 24% less performance per dollar than other brands in the class.
- The $184.99 price is 36% more expensive than the $135.73 average class price.
- With a Value Score of 60, Baseus lags behind 93% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- Our data team analyzed and rated 2 Baseus model for performance and value.
Wireless Home Security Cameras
Performance:
Average (36)
Value:
Mediocre (68)
Brand Strength:
Strong (65)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $169.99 cost is 11% less efficient than the $140.16 class average.
Performance:
Average (30)
Value:
Weak (53)
Brand Strength:
Strong (65)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $199.99 investment is 37% less than the $140.16 baseline.