ANNKE 2026 Brand Audit

Website: annke.com

Customer Service: +1 (833) 717-0187

Brand Strength: Average (57)

Ranked #22 of 184

Score / 100: 57
Global Avg: 30
vs Global Avg: +92.6%

Brand Strength Factor Breakdown

Trust

Ranked #39 of 184

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Score / 100: 72
Global Avg: 42
vs Global Avg: +71.3%

Reliability

Ranked #71 of 184

Average

Return Policy Type

Return Policy (Days)

Website Performance

Score / 100: 50
Global Avg: 30
vs Global Avg: +64.5%

Customer Service

Ranked #1 of 184

Average

Customer Support Phone

Customer Support Chat

Score / 100: 50
Global Avg: 17
vs Global Avg: +196.7%

ANNKE Class Audits

ANNKE Outdoor Wired Home Security Camera Systems - DVR

Models 12

Market Share 23.1%

Winnowl Index

AVERAGE

63.30

+6.46% vs Avg

#4 of 16

Class Avg 59.46

Range 36.21 - 78.77

Market Value Index (MVI)

Strong

+22.43% vs Avg

#5 of 16

Class Avg 54

Range 28 - 100

Performance

Average

48.66

+0.68% vs Avg

#7 of 16

Class Avg 48.33

Range 14.38 - 82.74

Price Positioning

Average

$227.08

-13.94% vs Avg

#11 of 16

Class Avg $263.85

Range $66.49 - $549.99

Resolution Benchmark

Average

3.25 MP

-22.43% vs Avg

#11 of 16

Class Avg 4.19 MP

Range 2 MP - 8 MP

ANNKE Outdoor Wired Home Security Camera Systems - NVR

Models 11

Market Share 12.5%

Winnowl Index

AVERAGE

70.25

+12.71% vs Avg

#2 of 13

Class Avg 62.33

Range 55.85 - 84.63

Market Value Index (MVI)

Exceptional

+43.64% vs Avg

#5 of 13

Class Avg 55

Range 58 - 100

Performance

Average

51.20

+3.31% vs Avg

#4 of 13

Class Avg 49.56

Range 30.79 - 75.29

Price Positioning

Average

$542.72

-37.26% vs Avg

#7 of 13

Class Avg $864.97

Range $249.99 - $889.99

Resolution Benchmark

Average

10 MP

+13.64% vs Avg

#5 of 13

Class Avg 8.80 MP

Range 5 MP - 12 MP

ANNKE Outdoor Wired Home Security Cameras

Models 9

Market Share 22.0%

Winnowl Index

AVERAGE

64.40

-1.60% vs Avg

#5 of 12

Class Avg 65.45

Range 53.20 - 88.14

Market Value Index (MVI)

Exceptional

+39.68% vs Avg

#4 of 12

Class Avg 63

Range 25 - 100

Performance

Average

42.97

-13.05% vs Avg

#7 of 12

Class Avg 49.42

Range 29.38 - 73.20

Price Positioning

Average

$74.14

-38.11% vs Avg

#6 of 12

Class Avg $119.80

Range $17.99 - $269.99

Resolution Benchmark

Average

3.33 MP

-30.04% vs Avg

#8 of 12

Class Avg 4.76 MP

Range 2 MP - 8 MP

ANNKE Wireless Home Security Camera Systems - NVR

Models 2

Market Share 4.4%

Winnowl Index

ELITE

85.02

+42.94% vs Avg

#1 of 22

Class Avg 59.48

Range 81.71 - 88.32

Market Value Index (MVI)

Exceptional

+55.45% vs Avg

#1 of 22

Class Avg 51

Range 76 - 81

Performance

Strong

70.43

+44.83% vs Avg

#1 of 22

Class Avg 48.63

Range 64.96 - 75.91

Price Positioning

Average

$269.99

-12.79% vs Avg

#8 of 22

Class Avg $309.60

Range $239.99 - $299.99

Resolution Benchmark

Exceptional

6.50 MP

+54.03% vs Avg

#1 of 22

Class Avg 4.22 MP

Range 5 MP - 8 MP

ANNKE Wireless Home Security Cameras

Models 1

Market Share 1.0%

Winnowl Index

ELITE

92.49

+62.09% vs Avg

#1 of 46

Class Avg 57.06

Range 92.49 - 92.49

Market Value Index (MVI)

Exceptional

+48.46% vs Avg

#13 of 46

Class Avg 65

Range 97 - 97

Performance

Exceptional

88.86

+94.31% vs Avg

#1 of 46

Class Avg 45.73

Range 88.86 - 88.86

Price Positioning

Average

$119.99

-11.60% vs Avg

#27 of 46

Class Avg $135.73

Range $119.99 - $119.99

Resolution Benchmark

Exceptional

5 MP

+86.57% vs Avg

#2 of 46

Class Avg 2.68 MP

Range 5 MP - 5 MP